Leadership

Executive Team

360i is run by a team of digital pioneers with a history of building game-changing media and marketing organizations.

Bryan Wiener - Chief Executive Officer

Bryan Wiener is CEO of digital agency 360i. Under his leadership, 360i has cemented its reputation as a leading "next generation digital agency," as pronounced by Adweek, helping clients like NBC Universal, Reckitt Benckiser, Colgate, Office Depot and others navigate and engage their target audiences across the ever-changing digital landscape. Mediaweek has named Bryan a Top 50 person in media two years running for his visionary leadership within the industry and recently named him a 2009 Media All-Star.

Bryan's background includes a series of senior management positions at Net2Phone Global Services, a pioneer in VoIP communications technology. Prior to that, he served as General Manager at TheGlobe.com and Director of Business Development at Standard and Poor's. He currently serves on the AAAA Digital Board and Eastern Regional Board, and is an advisor to NYU's Media & Entertainment Student & Alumni Associations.

Bryan holds an MBA from the Stern School of Business at NYU and a BA in History from Syracuse University.

Follow Bryan on Twitter at @bwiener.

 

John Ragals - Chief Operating Officer

John Ragals joined 360i in early 2006 with the mission of expanding the agency beyond search organically, as well as through product expansion and acquisitions both domestically and internationally. John is primarily responsible for overseeing the day-to-day operations and future direction of the agency's multiple offices around the globe.

Before joining 360i, John was Senior Vice President and Group Account Director at Beyond Interactive with P&L and operational responsibility for Beyond's relationships with Fortune 500 clients such as Cendant, Western Union, Nokia and 3M. Prior to Beyond, he held senior positions at webloyalty.com, a leading online direct marketer of membership clubs, and Modem Media, a pioneering interactive marketing strategy and services firm (now part of Digitas).

John holds a MBA in Marketing and International Business from NYU and a BA in Economics from Duke University.

David Levin - President, Design & Development Group

David Levin has been championing online accountability long before other agencies jumped on the bandwagon. In 1997, he founded the interactive design and development group i33 and directed i33's vision toward core competencies of Web site design, development and online marketing.

360i acquired i33 in March 2008. Since then, the i33 team has emerged as 360i's design and development group. Under David’s leadership, 360i’s design and development team focuses on creating outstanding user experiences online through design and development of social media applications, widgets, Web sites, rich media experiences and more.

Craig Pohan - Chief Technology Officer

As Chief Technology Officer, Craig Pohan is focused on defining 360i's technology strategy and supporting the company's technological innovations. As 360i grows and diversifies its suite of performance-based products, Craig ensures complete technical integration between product lines, allowing for a holistic approach to managing online campaigns. By continually refining and standardizing 360i's accompanying robust reporting systems to track online campaigns across all media, Craig is also systematically building technology that allows for easy integration of new products.

Before joining 360i, Craig held a number of executive positions at Ask.com, most recently as Vice President of Software Development, where he led all major technology projects involving portal (iWon, Excite, MyWay), search (MySearch, MyWebSearch) and ad serving (MaxOnline, AJinteractive) functionality. Before this, Craig was an integral member of the senior management team for Interactive Search Holdings (ISH), which was later acquired by Ask.com. Prior to this, Craig held various positions at UBS and Accenture.

 

Laura Mete Frizzell - Vice President, Media Services

Laura Mete Frizzell brings to 360i more than 16 years of marketing experience and 12+ years of specialization in interactive advertising. As Vice President of Media Services, Laura oversees all aspects of media planning and manages the growth of 360i’s media practice.  

Before joining 360i, Laura was Managing Principal at Media Contacts (formerly HookMedia, Inc.), where she was responsible for managing and growing the company’s media practice. Before Media Contacts, Laura launched the interactive media department at Deutsch in New York, winning business from accounts such as BankOne, Britannica.com, IKEA, Zyrtec and Brinks Home Security, while developing a bi-coastal presence. As part of the iDeutsch team, she was the media mind behind the development of an award-winning online media campaign for Tanqueray.

Laura began her interactive advertising career in 1995, when she joined Adler Boschetto Peebles & Partners in NYC and started their interactive advertising practice (ABP Interactive).  She holds a MBA and MS in Information Systems from Boston University, where she graduated Beta Gamma Sigma and was ranked #1 in her class of 500 MBA students.

Sarah Hofstetter - Senior Vice President, Emerging Media & Client Strategy

A results-oriented marketer with more than a decade of related experience, Sarah Hofstetter leads the agency's social and emerging media group. Under Sarah's leadership, the group delivers forward-thinking and brand-relevant strategic counsel on marketing opportunities across social platforms and emerging online technologies to clients including NBC Universal, JCPenney, Reckitt Benckiser and more. In addition, Sarah oversees a large team of digital publicists who maintain 360i's proprietary Digital Word of Mouth (DWOM®) service, building and nurturing relationships with online influencers - such as bloggers, editors, forum moderators and fan site creators - to drive buzz and editorial coverage on behalf of 360i's clients.

Prior to joining 360i, Sarah was President and Founder of Kayak Communications, a boutique marketing agency focused on developing brand strategy and communications plans for new media brands such as Adobe Systems, Vibrant Media, Covad and Bolt Media. Before starting her own agency, Sarah spent ten years at Net2Phone, one of the world's first providers of VoIP technology. There, she held a variety of senior positions, most recently Senior Vice President of Corporate Communications, where she was charged with developing the company's communications and brand strategy.

Sarah currently sits on the Word of Mouth Marketing Association's (WOMMA) Board of Directors.

Kevin Geraghty - Vice President, Reporting & Analytics

As Vice President of Reporting and Analytics for 360i, Kevin Geraghty is responsible for delivering data-driven insights that enhance marketers' business results. An expert in revenue focused analytics, Kevin has developed business processes and systems that contribute hundreds of millions to the revenues of several Fortune 500 companies. He has received honors from the Institute for Operations Research and the Management Sciences (INFORMS) for outstanding Operations Research practice and his work has been pivotal in promoting broad acceptance of innovative uses for advanced analytics in business.

Kevin's extraordinary track record of success includes his work on National Car Rental reservations management systems, which reversed a decision to liquidate the company and generated an estimated $2 billion in corporate value. At Delta Air Lines, Kevin was the principal architect of the origin and destination management system, which enhanced annual revenues by more than $50 million. At GMAC Insurance, he introduced online real-time dynamic ratemaking to the property and casualty insurance industry and authored a groundbreaking patent. Kevin has also consulted on pricing, logistics and marketing issues for British Airways, The Coca-Cola Company, Reuters and UPS.

Kevin holds a Masters degree in Management Science and a BA in Mathematical Science from the National University of Ireland. He is founder of the INFORMS Revenue Management section, past President of the Atlanta INFORMS Chapter and has served as a mentor for the Georgia 100 program.

Jared Belsky - Managing Director, Atlanta

Jared brings 10 years of digital marketing experience to 360i, including time specializing in CPG and brand management. Blending experience in media, account management and brand development gives Jared a unique perspective from which to advise 360i’s client teams.

Before joining 360i, Jared helped create a new, nationally distributed CPG brand in the Fertilizer category to compete with Miracle-Gro, called Dynamite Plant Food.  Prior to launching that brand, Jared worked at The Coca-Cola Company on the Fanta brand where he was focused on managing the integrated media budget, The Fantanas property and the brand’s overall channel strategy. Prior to Coca-Cola, Jared spent 5 years in the New York City office of Avenue A working as a media buyer and then Account Director across several pharmaceutical and CPG clients. 

Jared received an MBA from Emory University in Marketing & Management, a BA with Honors from the University of Pennsylvania, and is currently studying remotely at Harvard University for a degree in Environmental Management and Marketing. Jared serves on the advisory board of RHbrands and The Atlanta Federation E-Philanthropy initiative.

Dave Jacobs - Managing Director, New York

As Managing Director of 360i’s New York office, Dave oversees day-to-day operations of the office and works closely with 360i's clients. Prior to joining 360i, Dave was the General Manager of Greater Than One, a full-service interactive agency in New York. He has also held positions in the Strategic Services Group at Agency.com and Consumer Marketing Group at People magazine.

Dave holds a BA from Colgate University and an MBA from the Fuqua School of Business at Duke University.