[an icon of a flag] LEADERSHIP

Bryan Wiener

Chairman @bwiener

Bryan Wiener is an Internet entrepreneur with almost 20 years of experience pioneering digital companies, and a track record for growing businesses in disruptive markets, including the meteoric rise of 360i as a top digital agency. As Chairman, Bryan directs 360i’s strategic partnerships and global expansion initiatives. For more than a decade as agency CEO, Bryan led 360i to become an industry leader and market disruptor by helping the world’s leading marketers at companies like Coca-Cola, OREO, Toyota, Oscar Mayer and Capital One connect with consumers by putting digital and social behaviors at the center of their marketing strategies. 360i is the only agency to be named a Top 3 agency on Advertising Age's Agency A-List three years in a row, and MediaPost's OMMA Agency of the Year two years straight. This success builds on four years of distinguished agency recognitions, including being named a “Best Place to Work” by Advertising Age and Crain’s New York Business.

Previously, Bryan was Co-CEO of Innovation Interactive, the privately held parent company of 360i and digital media SaaS provider IgnitionOne, which was acquired by Dentsu in 2010. His digital media background dates back to 1994 and includes a series of senior management positions at Net2Phone, a pioneer in VoIP communications technology, and as General Manager at TheGlobe.com, one of the largest web 1.0 social media communities.

Bryan has been named a “Media Maven” by Advertising Age and to the "Mediaweek 50 List" (now part of Adweek) two years running. Additionally, he was inducted into Syracuse University’s S.I. Newhouse School of Public Communications Hall of Fame.

Bryan currently serves as Chairman of the 4A's Digital Board, as a member of the 4A's National Board of Directors and on the IAB Agency Advisory Board. He holds an MBA from the Stern School of Business at NYU and a BA from Syracuse University.

Sarah Hofstetter

CEO @pezmeister1

Sarah Hofstetter is CEO of 360i which is the only agency to be named a Top 3 agency on Advertising Age's Agency A-List three years in a row, and MediaPost's OMMA Agency of the Year two years straight. This success builds on four years of distinguished agency recognitions, including being named a “Best Place to Work” by Advertising Age and Crain’s New York Business.

Since joining 360i in 2005, Sarah has created and rapidly evolved the agency’s industry-leading brand strategy, social marketing and emerging media practices, helping brands such as Kraft Foods, Coca-Cola, OREO and others connect with more than 250 million consumers every day. Brands turn to Sarah to help them transform their communications by putting digital and social behaviors at the center of their marketing strategy, creative and overall communications. Additionally, under Sarah’s watch, 360i has won numerous awards for digital innovation at Cannes, The CLIOs, New York Festivals, The One Show and The Shorty Awards.

Sarah currently sits on the 4A’s Board of Directors, and she was named to the 2014 AAF Hall of Achievement. Sarah has been recognized by Advertising Age’s "40 Under 40," the Adweek 50 and CableFAX's “Digital Hot List,” and among the Stevie Awards 2012 “Female Advertising Executives of the Year.” She is frequently quoted in publications including The Wall Street Journal, Advertising Age and The New York Times.

Previously, Sarah served as 360i’s President and Senior Vice President of Brand Strategy & Emerging Media. Prior to joining 360i, she was President and Founder of Kayak Communications, a marketing agency focused on developing brand strategy and communications plans for new media brands. Before starting her own agency, Sarah spent ten years at Net2Phone, one of the world's first providers of VoIP technology. Sarah lives on Long Island with her husband and two children.

Jared Belsky


Jared Belsky is President of 360i, which is the only agency to be named a Top 3 agency on Advertising Age's Agency A-List three years in a row, and MediaPost's OMMA Agency of the Year two years straight. This success builds on four years of distinguished agency recognitions, including being named a “Best Place to Work” by Advertising Age and Crain’s New York Business.

As president, Jared helps guide the agency's direction, growth, innovation and product development, in addition to overseeing 360i's global Search, Analytics and Media (Display, Programmatic and Paid Social) practice. Under his leadership, 360i has been repeatedly named a top search agency by Forrester Research, recognizing the agency's award-winning search, display, media mix modeling and social and mobile advertising disciplines. Throughout his career, he has served as a trusted advisor to world-class brands like Capital One, H&R Block, Norwegian Cruise Lines, Enterprise Holdings and others, and has consistently guided teams to help clients achieve their business goals.

Jared brings over a decade of digital marketing experience to 360i, which includes the launch of a new CPG brand, managing the integrated media budget for Coca-Cola’s Fanta brand, and working in media buying and account roles as one of the first employees at Avenue A (now Razorfish).

Jared received an M.B.A. from Emory University in Marketing & Management and a B.A. with Honors from the University of Pennsylvania. He is a recognized industry thought leader, who has been published in Ad Age, Forbes, AdExchanger and Direct Marketing News.

Pierre Lipton

Chief Creative Officer

Pierre Lipton oversees 360i’s creative and technology teams, and has more than a decade of experience developing award-winning, cross-platform creative ideas and experiences. Prior to 360i, Pierre was Chief Creative Officer of M&C Saatchi, where he oversaw the agency’s creative department and worked on brands including Birchbox, Ballantine's, Global Functional Drinks and Heritage of Pride.

Previously, Pierre was Executive Creative Director at AKQA’s flagship San Francisco office, leading a 125 person creative team and working with clients including Google, Jordan, Visa, Microsoft Xbox and YouTube. He has also held positions at BBDO, Fallon and TBWA, where he helped launch the famous "In an Absolut World" campaign for Absolut Vodka. Pierre’s work has earned a number of distinctive recognitions from major awards programs including The Art Director’s Club, Cannes, The CLIOs, The Webby Awards and The One Show.

A native New Yorker and copywriter by trade, Pierre lives in Brooklyn with his wife and their two children.

Lee Maicon

Chief Strategy Officer

Lee Maicon is Chief Strategy Officer at 360i, an award-winning agency that works with clients including Oscar Mayer, Clinique, Hanes, Oreo, Nestlé and Toyota. In this role, Lee oversees an industry-leading insights and strategy team that is creating new ground for brands by leading them in a world filled with rapid changes in technology and consumer behavior.

With a diverse career spanning the U.S. and Latin America, Lee has helped some of the world’s biggest brands evolve their marketing thinking in the media landscape. Prior to 360i, he held positions in account planning and brand strategy at creative agencies including Berlin Cameron and StrawberryFrog, where he helped brands such as Coca-Cola, Heineken, Kraft and Microsoft connect with new and diverse audiences. Previously, Lee worked for various advertising agencies and media companies, where he led brands such as Olay, L’Oreal and Visa into disruptive new spaces.

Born in Mexico, raised in Miami and currently a New Yorker, Lee has turned an avocation for bridging cultures into a career. Today, he is a widely respected industry thought leader who has who has served on juries and presented at major festivals including the Cannes Lions, SXSW and the 4A’s Strategy Conference, and has contributed to publications such as Advertising Age, Adweek, and PSFK.

Abbey Klaassen

Chief Marketing Officer

As Chief Marketing Officer, Abbey oversees 360i’s marketing, public relations and business development initiatives, helping to shape the agency’s global industry reputation and develop new and existing client partnerships in North America.

Abbey joins the agency from 360i parent company Dentsu Aegis Network (DAN) where she most recently served as Director of Corporate Strategy Development for the Americas, helping shape acquisition strategy, the enterprise innovation agenda and core capabilities. Prior to joining DAN, Abbey spent a decade at Advertising Age where she rose to the position of Associate Publisher – overseeing editorial, content marketing, and audience development.

During her tenure at Advertising Age, Abbey spearheaded the launch of Ad Age Digital, driving strategic growth and transforming the outlet into a digitally led news source for advertisers and marketers. Under Abbey’s leadership, Ad Age received recognition for three Jesse H. Neal National Business Journalism Awards and a SABEW Best in Business Award for general excellence.

Abbey holds a Bachelor of Arts in Journalism from Drake University in Iowa.

Chris Kief

Head of Technology

As Head of Technology at 360i, Chris oversees the agency’s technology department. He is responsible for advancing how 360i uses product development to deploy custom solutions for clients’ technical and big-data needs, and building out the 360i Innovation Lab that explores and invents new technology and media solutions for the agency and our clients.

Chris joins 360i from Saatchi & Saatchi New York where he served as Chief Technology Officer, working with clients such as P&G, General Mills and Walmart. Prior to Saatchi & Saatchi, Chris oversaw technical strategy and execution for TBWA\Worldwide where he was responsible for the agency’s product development unit and creating big data analysis and content distribution tools. In addition, Chris has held technology leadership roles at Saatchi & Saatchi Los Angeles and CP+B in Boulder, Colorado. He is also the co-founder of Mindflood – a boutique technology firm based in California.

Throughout his career, he has led award-winning technology solutions that have been recognized by Cannes Lions, The One Show, The Webbys and more.

Chris holds a Bachelor of Science from the University of Southern California.

Laura Mete Frizzell

General Manager, Media Services

A pioneer in online media, Laura brings over 20 years of marketing experience and 15 years specializing in interactive marketing to 360i. As Senior Vice President of Media Services for 360i, Laura oversees all aspects of media planning and processes and manages the growth of 360i’s media practice.

Before joining 360i, Laura was Managing Principal at Media Contacts (formerly HookMedia, Inc.), where she was responsible for managing and growing the company’s media practice. Before Media Contacts, she launched the interactive media department at Deutsch in New York, where she was the media mind behind the development of an award-winning online media campaign for Tanqueray.

She holds an MBA and MS in Information Systems from Boston University, where she graduated Beta Gamma Sigma and was ranked #1 in her class of 500 MBA students.

Jonathan Goldmacher

Managing Director, 360i New York

As Managing Director of 360i's New York Office, Jonathan is directly responsible for the agency’s leadership and operations while supporting a diverse client portfolio of digital, social, and integrated AOR accounts.

Jonathan joined 360i from R/GA New York, where he shaped the agency’s approach to client relationships as Managing Director and Head of Client Services. His direct management resulted in the development of award-winning breakthrough work for Volvo, AARP, and Jet.com. Jonathan is most proud of his role in E*TRADE’s unprecedented decision to name R/GA as the AOR for all advertising (online and offline) as well as digital product and service work.

Prior to R/GA, Jonathan was Senior Vice President at McCann Erickson New York, where he led global work for Intel and was responsible for crafting an integrated holding company solution for Johnson & Johnson that led to the worldwide consolidation of the client business within IPG. Jonathan has also held positions at leading agencies including Euro RSCG (now Havas), Arnold Worldwide, Saatchi & Saatchi and Grey, and worked with brands including General Mills, Gillette, Procter & Gamble, LEGO, Ocean Spray and Goodyear.

Jonathan earned a Bachelor of Arts in Communication from Tulane University in New Orleans, Louisiana and William Paterson University of New Jersey.

Amanda Abar

Managing Director, 360i Chicago

Amanda oversees 360i’s Chicago office while steering 360i best practices and the agency’s partnerships with leading brands. She is a trusted advisor who understands brands' business needs and how to solve tough marketing problems.

With more than 18 years of marketing experience, Amanda has worked across the full integrated spectrum, from TV to social media, giving her a holistic perspective that she brings to elevating 360i’s work. Under Amanda’s leadership, her clients have received numerous awards including Cannes Lions, Shorty awards and Effies.

Before joining 360i, Amanda launched her career at Leo Burnett, where she led high-profile programs for her clients and the agency. At her client's request, Amanda relocated to Europe to build the Disneyland Paris business for two years. She also spearheaded the agency’s global rebranding. Her expertise and focus on results has allowed Amanda to be a trusted partner time and time again.

Amanda graduated with a liberal arts degree from Washington University in St Louis.

Rebecca McCuiston

Senior Vice President, Influencer Marketing

As Senior Vice President of Influencer Marketing, Rebecca leads a team of creative connectors who are forging innovative ways to align brands with influential advocates. She and her team harness the creativity and credibility of online influencers to tell brands’ stories through content development, rich brand immersions and advocate activations.

Rebecca draws on her extensive experience in consumer PR and natural creativity to continually evolve the landscape of digital word of mouth. Before joining 360i, Rebecca worked on national consumer PR campaigns for Ogilvy Public Relations, Ketchum and Trone Advertising. Her past work includes award-winning campaigns for major brands such as Michelin, Ford Motor Company, Unilever, Johnson & Johnson and Virgin America.

She is originally from North Carolina and brings a unique Southern perspective to New York agency life.

Kate Paulin Charles

Senior Vice President, Head of Insights & Planning

Kate oversees 360i’s award-winning Insights Group that creates innovative research approaches to help brands stay relevant in today’s consumer-led world. She also runs the agency’s measurement practice that helps marketers better manage the overwhelming amount of available data to focus on the metrics that help them achieve their business and marketing goals.

Knowing that data alone is not enough, Kate evangelizes a strategic approach that analyzes the right information in the right way to get to the heart of consumer motivations for brands including The Coca-Cola Company, Pernod Ricard USA, HBO, Oscar Mayer, Oreo, Nestlé, and Toyota. Her team’s success is rooted in their unique analysis of social listening, qualitative and quantitative data to deliver timely and compelling insights without sacrificing the rigor and structure of more traditional approaches.

As an industry thought leader, Kate is passionate about open education, and works closely with her clients and partners to help them understand how to be smarter and more effective with their research.

Kate developed her deep expertise in consumer, media and brand understanding during eight years at Hall & Partners, working in the London and New York offices. Originally from Minnesota, she now calls New York City home, with seats at the dinner table for her husband and two dogs.

Kevin Geraghty

Senior Vice President, Advanced Analytics & Decision Sciences

Kevin is responsible for delivering data-driven insights that enhance marketers' business results. An expert in revenue focused analytics, he has developed business processes and systems that contribute hundreds of millions of dollars in revenue to Fortune 500 companies.

Before joining 360i, he worked at Delta Air Lines, where he was the principal architect of the origin and destination management system, which enhanced annual revenues by more than $50 million. At GMAC Insurance, he introduced online real-time dynamic ratemaking to the property and casualty insurance industry and authored a groundbreaking patent.

Kevin has received honors from the Institute for Operations Research and the Management Sciences (INFORMS) for outstanding Operations Research. He holds a Master’s degree in Management Science and a B.A. in Mathematical Science from the National University of Ireland. He is Editor-in-Chief of the INFORMS website and has served as a mentor for the Georgia 100 program.

Brian Cronk

Senior Vice President, Integrated Media and Communications Planning

As Senior Vice President of Integrated Media and Communications Planning, Brian oversees 360i’s integrated media group that manages cross-channel media buying and planning, and he leads communications planning across agency clients.

Brian joined 360i from Carat in New York, where he most recently served as Senior Vice President and Head of Communications Planning, overseeing the evolution and adoption of communications planning agency-wide, and delivering strategic, integrated media ecosystems to agency clients. Prior to joining Carat, Brian held media and communications planning roles at leading agencies including BBH, Goodby Silverstein & Partners, and OMD, where he worked in the agency’s Sydney office.

Though Brian's originally from the west coast and his wife from Australia, along with their two girls, they now call Brooklyn home.

Mark Avnet

Dean of 360iU @mavnet

As Dean of 360i’s educational center, Mark is charged with educating employees on cross-functional skills to inspire big ideas catalyzed by the collaboration of strategy, technology and creative. For 360i's roster of Fortune 500 marketers, Mark advises on how to leverage digital technologies to create closer connections between people and brands.

Mark has more than 25 years of experience in media, technology and education. Prior to 360i, he was a professor and Chair of the Creative Technology Track at the Virginia Commonwealth University (VCU) Brandcenter, widely heralded as the nation's top graduate school in advertising and marketing.

Avnet's agency background includes time at Ammirati Purls Lintas's APL Digital as SVP and Director of Production & Technology, and time at Lot21 Interactive Marketing as CTO and head of its Emerging Media Development Lab.

Mark holds a Master’s Degree in Interactive Telecommunications from New York University and a Master’s Degree in Media Psychology from Fielding Graduate University.

James Townsend

CEO, 360i Europe

James Townsend is CEO of 360i Europe, responsible for 360i’s operations in London.

James brings broad experience and informed perspective on digital to leading 360i London while growing the agency’s UK footprint. His approach guarantees that data-driven insights are implemented through smart creativity to deliver unparalleled results for 360i’s expanding list of clients in the U.K.

James joined 360i from advertising agency Fallon London, where he served as Managing Director. Leading integrated agency teams for UK-based and global brands, he helped drive creative and strategic agendas for brands including Unilever, Skoda and Cadbury.

Prior to Fallon, James worked at Exposure for seven years, where he helped develop the company’s integrated offering and digital department, working on brands like O2, Heineken, Red Bull, Nike and Microsoft.

Claude Carrier

President, 360i Canada
Claude Carrier is President of 360i Canada. In this role, he oversees the agency’s presence in Canada and is charged with identifying new opportunities for 360i in the Canadian market. Claude also serves as President of DentsuBos Toronto.

With more than 30 years of experience in the industry, Claude possesses a holistic vision of marketing that has made him indispensable to his clients. After working at Cossette in both Montreal and Toronto on prestigious accounts such as McDonald's, Coca-Cola and Nike, he became a partner at Bos in 1998 and spearheaded its development on the national scene. When Dentsu acquired Bos in 2012, Claude took the helm of the merged operations in Toronto.

Claude graduated with a B.A. in Business Administration from Université Laval.