[an icon of a flag] LEADERSHIP

Bryan Wiener

Chairman @bwiener

Bryan Wiener is an Internet entrepreneur with almost 20 years of experience pioneering digital companies, and a track record for growing businesses in disruptive markets, including the meteoric rise of 360i as a top digital agency. As Chairman, Bryan directs 360i’s strategic partnerships and global expansion initiatives. For more than a decade as agency CEO, Bryan led 360i to become an industry leader and market disruptor by helping the world’s leading marketers at companies like Coca-Cola, OREO, Toyota, Oscar Mayer and Capital One connect with consumers by putting digital and social behaviors at the center of their marketing strategies. 360i is the only agency to be named a Top 3 agency on Advertising Age's Agency A-List three years in a row, and MediaPost's OMMA Agency of the Year two years straight. This success builds on four years of distinguished agency recognitions, including being named a “Best Place to Work” by Advertising Age and Crain’s New York Business.

In addition to his role at 360i, Bryan also currently serves as Chairman of social enterprise software company Expion. Previously, Bryan was Co-CEO of Innovation Interactive, the privately held parent company of 360i and digital media SaaS provider IgnitionOne, which was acquired by Dentsu in 2010. His digital media background dates back to 1994 and includes a series of senior management positions at Net2Phone, a pioneer in VoIP communications technology, and a stint at TheGlobe.com, one of the largest web 1.0 social media communities.

Bryan has been named a “Media Maven” by Advertising Age and to the "Mediaweek 50 List" (now part of Adweek) two years running. Additionally, he was inducted into Syracuse University’s S.I. Newhouse School of Public Communications Hall of Fame.

Bryan currently serves as Chairman of the 4A's Digital Board, as a member of the 4A's National Board of Directors and on the IAB Agency Advisory Board. He holds an MBA from the Stern School of Business at NYU and a BA from Syracuse University.

Sarah Hofstetter

CEO @pezmeister1

Sarah Hofstetter is CEO of 360i which is the only agency to be named a Top 3 agency on Advertising Age's Agency A-List three years in a row, and MediaPost's OMMA Agency of the Year two years straight. This success builds on four years of distinguished agency recognitions, including being named a “Best Place to Work” by Advertising Age and Crain’s New York Business.

Since joining 360i in 2005, Sarah has created and rapidly evolved the agency’s industry-leading brand strategy, social marketing and emerging media practices, helping brands such as Kraft Foods, Coca-Cola, OREO and others connect with more than 250 million consumers every day. Brands turn to Sarah to help them transform their communications by putting digital and social behaviors at the center of their marketing strategy, creative and overall communications. Additionally, under Sarah’s watch, 360i has won numerous awards for digital innovation at Cannes, The CLIOs, New York Festivals, The One Show and The Shorty Awards.

Sarah currently sits on the 4A’s Board of Directors, and she was named to the 2014 AAF Hall of Achievement. Sarah has been recognized by Advertising Age’s "40 Under 40," the Adweek 50 and CableFAX's “Digital Hot List,” and among the Stevie Awards 2012 “Female Advertising Executives of the Year.” She is frequently quoted in publications including The Wall Street Journal, Advertising Age and The New York Times.

Previously, Sarah served as 360i’s President and Senior Vice President of Brand Strategy & Emerging Media. Prior to joining 360i, she was President and Founder of Kayak Communications, a marketing agency focused on developing brand strategy and communications plans for new media brands. Before starting her own agency, Sarah spent ten years at Net2Phone, one of the world's first providers of VoIP technology. Sarah lives on Long Island with her husband and two children.

Jared Belsky


Jared Belsky is President of 360i, which is the only agency to be named a Top 3 agency on Advertising Age's Agency A-List three years in a row, and MediaPost's OMMA Agency of the Year two years straight. This success builds on four years of distinguished agency recognitions, including being named a “Best Place to Work” by Advertising Age and Crain’s New York Business.

As president, Jared helps guide the agency's direction, growth, innovation and product development, in addition to overseeing 360i's global Search, Analytics and Media (Display, Programmatic and Paid Social) practice. Under his leadership, 360i has been repeatedly named a top search agency by Forrester Research, recognizing the agency's award-winning search, display, media mix modeling and social and mobile advertising disciplines. Throughout his career, he has served as a trusted advisor to world-class brands like Capital One, H&R Block, Norwegian Cruise Lines, Enterprise Holdings and others, and has consistently guided teams to help clients achieve their business goals.

Jared brings over a decade of digital marketing experience to 360i, which includes the launch of a new CPG brand, managing the integrated media budget for Coca-Cola’s Fanta brand, and working in media buying and account roles as one of the first employees at Avenue A (now Razorfish).

Jared received an M.B.A. from Emory University in Marketing & Management and a B.A. with Honors from the University of Pennsylvania. He is a recognized industry thought leader, who has been published in Ad Age, Forbes, AdExchanger and Direct Marketing News.

Pierre Lipton

Chief Creative Officer

Pierre Lipton oversees 360i’s creative and technology teams, and has more than a decade of experience developing award-winning, cross-platform creative ideas and experiences. Prior to 360i, Pierre was Chief Creative Officer of M&C Saatchi, where he oversaw the agency’s creative department and worked on brands including Birchbox, Ballantine's, Global Functional Drinks and Heritage of Pride.

Previously, Pierre was Executive Creative Director at AKQA’s flagship San Francisco office, leading a 125 person creative team and working with clients including Google, Jordan, Visa, Microsoft Xbox and YouTube. He has also held positions at BBDO, Fallon and TBWA, where he helped launch the famous "In an Absolut World" campaign for Absolut Vodka. Pierre’s work has earned a number of distinctive recognitions from major awards programs including The Art Director’s Club, Cannes, The CLIOs, The Webby Awards and The One Show.

A native New Yorker and copywriter by trade, Pierre lives in Brooklyn with his wife and their two children.

Eric M. Bacolas, SPHR

Chief Talent Officer

Eric leads talent acquisition management and development strategies for 360i, overseeing the agency's "people practices" with the goal of hiring top talent and building a culture that makes 360i one of the best places to work in the industry.

Under Eric's leadership, 360i has been twice-named a Best Place to Work by Advertising Age and has also been named to Crain’s New York’s list.

Eric began his career as a copywriter for brands like HBO, Bausch + Lomb and Philip Morris. He then transitioned to a role in human resources, leveraging his brand-building experience to hire, train and retain talent within the media and marketing industry. Prior to 360i, Eric was the Senior VP, Global Human Resources Director supporting a group of companies under the Interpublic Group – among them, Draft, ID Media and R/GA.

Eric holds a Bachelor of Science degree in Marketing Communications from FIT and is a certified SPHR (Senior Professional in Human Resources).

Lee Maicon

Chief Strategy Officer

Lee Maicon is Chief Strategy Officer at 360i. In this role, Lee oversees a team of strategists and planners who understand human behavior in the digital age. Armed with consumer insights, the team collaborates with brands to find the right currency and motivation to help them thrive.

Lee has extensive experience in account planning and brand strategy at a number of creative agencies, including Berlin Cameron and StrawberryFrog where he worked with brands such as Coca-Cola, Heineken, P&G, Microsoft and Calvin Klein. Prior to 360i, he was Head of Strategy at Wing, the multicultural division of WPP's Grey Group, where he infused digital and social understanding into work for brands like Pantene and Goya Foods.

Born in Mexico, raised in Miami and currently a New Yorker, Lee has turned an avocation for bridging cultures into a career with experience in account planning and strategy with brands such as Coca-Cola, Smirnoff, Tide and Kraft.

Amanda Malko

Chief Marketing Officer @oiseau678

As Chief Marketing Officer, Amanda Malko oversees 360i’s positioning, branding, communications and new business strategy. In this role, she is responsible for building the agency’s industry reputation globally and helping to develop new client partnerships in North America. Amanda joined 360i in 2007 and since that time has helped shape the agency’s positioning, playing a key role in building 360i’s business and reputation as a leading digitally-centric agency. Under Amanda’s leadership, 360i has earned broad recognition for its culture, client work and thought leadership and received numerous industry honors, most recently being named a Top 3 agency on Advertising Age's Agency A-List for the third year in a row, and MediaPost's OMMA Agency of the Year for the second year straight.

Amanda’s career has focused on working with pioneering digital marketing companies to communicate their stories and position them for growth. Her background includes leading marketing for IgnitionOne, a digital marketing technology and past sister company to 360i under Dentsu, as well as for the digital media division of The Associated Press. Before that, she was an early employee at Massive Incorporated, the first-ever video game advertising network, where she helped shape the firm’s marketing and positioning prior to its acquisition by Microsoft.

Amanda graduated with Honors from New York University with a Bachelor of Arts degree in Visual Communications. She currently lives in Brooklyn, New York and serves on the 4A’s New Business Committee.

Laura Mete Frizzell

General Manager, Media Services

A pioneer in online media, Laura brings over 20 years of marketing experience and 15 years specializing in interactive marketing to 360i. As Senior Vice President of Media Services for 360i, Laura oversees all aspects of media planning and processes and manages the growth of 360i’s media practice.

Before joining 360i, Laura was Managing Principal at Media Contacts (formerly HookMedia, Inc.), where she was responsible for managing and growing the company’s media practice. Before Media Contacts, she launched the interactive media department at Deutsch in New York, where she was the media mind behind the development of an award-winning online media campaign for Tanqueray.

She holds an MBA and MS in Information Systems from Boston University, where she graduated Beta Gamma Sigma and was ranked #1 in her class of 500 MBA students.

Rebecca McCuiston

Senior Vice President, Influencer Marketing

As Senior Vice President of Influencer Marketing, Rebecca leads a team of creative connectors who are forging innovative ways to align brands with influential advocates. She and her team harness the creativity and credibility of online influencers to tell brands’ stories through content development, rich brand immersions and advocate activations.

Rebecca draws on her extensive experience in consumer PR and natural creativity to continually evolve the landscape of digital word of mouth. Before joining 360i, Rebecca worked on national consumer PR campaigns for Ogilvy Public Relations, Ketchum and Trone Advertising. Her past work includes award-winning campaigns for major brands such as Michelin, Ford Motor Company, Unilever, Johnson & Johnson and Virgin America.

She is originally from North Carolina and brings a unique Southern perspective to New York agency life.

Kevin Geraghty

Senior Vice President, Advanced Analytics & Decision Sciences

Kevin is responsible for delivering data-driven insights that enhance marketers' business results. An expert in revenue focused analytics, he has developed business processes and systems that contribute hundreds of millions of dollars in revenue to Fortune 500 companies.

Before joining 360i, he worked at Delta Air Lines, where he was the principal architect of the origin and destination management system, which enhanced annual revenues by more than $50 million. At GMAC Insurance, he introduced online real-time dynamic ratemaking to the property and casualty insurance industry and authored a groundbreaking patent.

Kevin has received honors from the Institute for Operations Research and the Management Sciences (INFORMS) for outstanding Operations Research. He holds a Master’s degree in Management Science and a B.A. in Mathematical Science from the National University of Ireland. He is Editor-in-Chief of the INFORMS website and has served as a mentor for the Georgia 100 program.

Brian Cronk

Senior Vice President, Integrated Media and Communications Planning

As Senior Vice President of Integrated Media and Communications Planning, Brian oversees 360i’s integrated media group that manages cross-channel media buying and planning, and he leads communications planning across agency clients.

Brian joined 360i from Carat in New York, where he most recently served as Senior Vice President and Head of Communications Planning, overseeing the evolution and adoption of communications planning agency-wide, and delivering strategic, integrated media ecosystems to agency clients. Prior to joining Carat, Brian held media and communications planning roles at leading agencies including BBH, Goodby Silverstein & Partners, and OMD, where he worked in the agency’s Sydney office.

Though Brian's originally from the west coast and his wife from Australia, along with their two girls, they now call Brooklyn home.

Amanda Abar

Managing Director, 360i Chicago

Amanda oversees 360i’s Chicago office while steering 360i best practices and the agency’s partnerships with leading brands. She is a trusted advisor who understands brands' business needs and how to solve tough marketing problems.

With more than 18 years of marketing experience, Amanda has worked across the full integrated spectrum, from TV to social media, giving her a holistic perspective that she brings to elevating 360i’s work. Under Amanda’s leadership, her clients have received numerous awards including Cannes Lions, Shorty awards and Effies.

Before joining 360i, Amanda launched her career at Leo Burnett, where she led high-profile programs for her clients and the agency. At her client's request, Amanda relocated to Europe to build the Disneyland Paris business for two years. She also spearheaded the agency’s global rebranding. Her expertise and focus on results has allowed Amanda to be a trusted partner time and time again.

Amanda graduated with a liberal arts degree from Washington University in St Louis.

Mark Avnet

Dean of 360iU @mavnet

As Dean of 360i’s educational center, Mark is charged with educating employees on cross-functional skills to inspire big ideas catalyzed by the collaboration of strategy, technology and creative. For 360i's roster of Fortune 500 marketers, Mark advises on how to leverage digital technologies to create closer connections between people and brands.

Mark has more than 25 years of experience in media, technology and education. Prior to 360i, he was a professor and Chair of the Creative Technology Track at the Virginia Commonwealth University (VCU) Brandcenter, widely heralded as the nation's top graduate school in advertising and marketing.

Avnet's agency background includes time at Ammirati Purls Lintas's APL Digital as SVP and Director of Production & Technology, and time at Lot21 Interactive Marketing as CTO and head of its Emerging Media Development Lab.

Mark holds a Master’s Degree in Interactive Telecommunications from New York University and a Master’s Degree in Media Psychology from Fielding Graduate University.

Rob Connolly

CEO, 360i London

Rob Connolly is CEO of 360i London, responsible for 360i’s operations in Europe.

Rob has 14 years experience working for leading UK strategic and creative marketing agencies such as WCRS, DDB and Blink Productions, and partnering with brands like MINI, Volkswagen, BUPA and ITV.

Rob joined 360i from Dentsu where he held the position of Chief Development Officer. In this role, he was responsible for strengthening Dentsu’s business through strategy, capabilities, talent and network integration. Previously, he was the Director of Network Strategy at Dentsu Network where he helped manage Dentsu's agencies in Europe and played a key role in the acquisition of STEAK Group in 2011. In January 2013, as Managing Director, Rob played an integral part in the launch of 360i London as a fully Integrated Digital Marketing Agency.

Rob holds a First Class Honors in Architecture from Newcastle upon Tyne.

Claude Carrier

President, 360i Canada
Claude Carrier is President of 360i Canada. In this role, he oversees the agency’s presence in Canada and is charged with identifying new opportunities for 360i in the Canadian market. Claude also serves as President of DentsuBos Toronto.

With more than 30 years of experience in the industry, Claude possesses a holistic vision of marketing that has made him indispensable to his clients. After working at Cossette in both Montreal and Toronto on prestigious accounts such as McDonald's, Coca-Cola and Nike, he became a partner at Bos in 1998 and spearheaded its development on the national scene. When Dentsu acquired Bos in 2012, Claude took the helm of the merged operations in Toronto.

Claude graduated with a B.A. in Business Administration from Université Laval.

Devon MacDonald

Managing Director, 360i Canada
Devon MacDonald is Managing Director of 360i Canada. He is charged with overseeing all of the agency’s day-to-day operations in Canada, including client operations, staffing and performance.

Devon has served as Vice President, Engagement Planning at DentsuBos Toronto and in senior strategy roles at BBDO Proximity and kenna Communications. Additionally, he was a Project Executive and Senior Managing Consultant at IBM Global Business Services and Executive Director at reBOOT Canada.

Devon graduated with a B.Soc.Sci. in Political Science from the University of Ottawa.

André Franca

Managing Director, 360i Brazil

André Franca is Managing Director of 360i Brazil. In this capacity, he oversees the agency’s presence in Brazil and is charged with identifying new opportunities for 360i in the Brazilian market. André also serves as the COO of LOV, a 360i partner agency and second-largest digital agency in Brazil.

André brings to 360i nearly 20 years of marketing and communications experience working with brands such as Harley-Davidson, Sony, Toyota and HSBC. Prior to LOV, he was responsible for Marketing Communication at Nestlé Brasil and worked for several years at the Brazilian ad agency Loducca.

André holds a Masters in Business Administration from Fundação Getulio Vargas and a Bachelors in Marketing and Advertising from Escola Superior de Propaganda e Marketing.