As part of the expansion, 360i Canada will partner with DentsuBos, a sister agency under the Dentsu Network, to provide complementary services to their respective clients in the region. With more than 200 employees in Toronto and Montreal, DentsuBos offers marketing services to clients such as Toyota/Lexus/Scion, Fido, IÖGO and Canon. Claude Carrier, President of DentsuBos Toronto, will take on additional responsibility as President of 360i Canada. Devon MacDonald has been named Managing Director of 360i Canada.
360i has already begun working with a handful of brands in Canada, including current 360i client ScottsMiracle-Gro. According to Glenn Martin, Director of Marketing at ScottsMiracle-Gro Company Canada, "360i has been a wonderful partner to us in the U.S., and we're excited to be working with the agency to grow our brand and engage our customers in the Canadian market."
“Expanding into Canada bolsters our offering in a region where there is already strong client demand,” said Bryan Wiener, CEO of 360i. “Our strategy for international growth has always been focused around our clients and we will continue to enter into new markets strategically to better service their needs.” Carrier added, “Ever since joining the Dentsu family, I’ve been impressed with 360i’s capabilities and its enormous growth potential. I’m looking forward to bringing these services to leading brands in the Canadian market.”
360i is an award-winning digital marketing agency that drives results for Fortune 500 marketers through insights, ideas and technologies. 360i helps its clients think differently about their online presence and evolve their strategies to take advantage of the new world of marketing communications – one where brands and consumers engage in interactive and multi-directional conversations. Ad Age recently named 360i the #2 Agency in the country in its 2013 A-List issue and also named it one of the "Best Places to Work" in Marketing & Media for two years running. Current clients include Oreo, Coca-Cola, Bravo and Diageo, among others. For more information, please visit blog.360i.com or follow us on Twitter @360i.