NEW YORK & SÃO PAULO – 360i today announced its official launch in Latin America with the opening of an office in São Paulo, Brazil. This represents the third 360i location outside of the United States, following the opening of its first international offices in London and Toronto earlier this year.
As part of the expansion, 360i Brazil will partner with LOV, a sister agency in the Dentsu Network, to provide complementary services to its respective clients in the region. Headed by CEO João Muniz and CCO André Piva, LOV is the second largest digital agency in the country according to Ibope Monitor, with 120 employees and clients including Sony, Toyota and Mondelēz, among others. André Franca, current COO of LOV, has been named Managing Director of 360i Brazil.
The rapid international expansion comes as 360i is seeing increased demand for its digital offerings outside of North America. “Brazil is a high growth market that is host to the 2014 World Cup and 2016 Summer Olympics, events which many of our clients are involved in, making it an opportune time to expand so that we can better address their needs,” said Bryan Wiener, Chairman and CEO of 360i. “We have already seen great success working with LOV, and this strong partnership will accelerate our ability to provide fully integrated services to our collective clients in the region.”
360i has already begun working with some brands in the country in partnership with LOV, including current 360i client Mondelēz for Club Social, the number one branded cracker in Brazil. According to Bryan Rakowski, Brand Equity Director at Mondelēz in Latin America, "360i has helped us build a strong strategic foundation for our digital voice and cultural point of view, creating our first regional Latin America biscuit community for Club Social on Facebook. We look forward to continuing to work with them as they expand their footprint in the Brazilian market.”
Added João Muniz, CEO at LOV, “360i’s offerings and approach, particularly in social media, are in strong demand and currently underserved in the Brazilian market. Brazil counts the second highest social media usage of any country outside of the United States and we see an opportunity with 360i to offer something truly unique to brands in this market.”
360i is an award-winning digital marketing agency that drives results for Fortune 500 marketers through insights, ideas and technologies. 360i helps its clients think differently about their online presence and evolve their strategies to take advantage of the new world of marketing communications – one where brands and consumers engage in interactive and multi-directional conversations. Ad Age recently named 360i the #2 Agency in the country in its 2013 A-List issue and also named it one of the "Best Places to Work" in Marketing & Media for two years running. Current clients include Oreo, Coca-Cola and Bravo, among others. For more information, please visit blog.360i.com or follow us on Twitter @360i.
LOV is the digital agency of the Dentsu Network in Brazil. Headed by CEO João Muniz and by CCO André Piva, the agency was born with the purpose and the challenge of exploring new digital platforms and offering advertisers communication solutions other than traditional advertising. Its work model combines business strategies, communication and technology. Over the years, LOV grew, attracted talents – today there are 120 employees - won awards, gained share in the advertising market and trust of major advertisers such as Sony, NET, Magazine Luiza, Nissin, and Toyota, among others. In 2012, the agency consolidated an agreement with Dentsu, which now controls 100% of its shares. Today LOV is second in the ranking of digital agencies.