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Digital Agency 360i Releases Cloud-Based Technology for Analyzing Websites

March 28, 2012
360iTIGER℠ Bookmarklet is First of its Kind Tool Able to Collect SEO & Social Data in Real Time

March 28, 2012 – NEW YORK, NY – Award-winning digital agency 360i today announced the release of 360iTIGER℠, a powerful cloud-based technology that automatically gathers website data, such as titles, meta tags, tweets, Facebook likes and more, directly into a web-enabled document with the click of a button. A limited version of 360i's enterprise technology offering is available for public use at tiger.360i.com.

360iTIGER is the first tool of its kind that addresses a core pain point that arises when conducting website audits as part of a brand's search engine optimization or social analytics efforts. Traditionally, digital marketers have gathered this information by manually assessing the source code of large numbers of pages, deploying heavyweight analytics platforms or by purchasing website crawling software of limited functionality.

360iTIGER technology automates the crawl and instantaneously organizes data within a web-based spreadsheet, expediting a previously laborious process that took hours or days into something that can be completed in seconds with the click of a mouse. Beyond collecting SEO data such as titles, meta tags and headlines, 360iTIGER is able to overlay social metrics, including tweets, Facebook Likes and Google +1's, for audited web pages. This provides a critical layer of intelligence for brands as social becomes more important to a website's search engine ranking.

"At the heart of 360i's culture of innovation is our tireless dedication to solving real world business challenges through new and re-imagined technologies," said David Jacobs, General Manager at 360i. "We have invested and will continue to invest greatly in the entrepreneurial imagination of our people, which was has led to proprietary tools – like 360iTIGER – that streamline and automate manual processes to allow us to focus on more strategic client initiatives."

The tool is powerful and easy to use for marketers of all sizes – from small business owners to large brands with complex online presences. Data collected by 360iTIGER is organized within a cloud-based environment, allowing the information to be securely shared and thus improving collaboration during analysis of a brand’s SEO program.

360iTIGER was concepted and developed by a team of SEO strategists and technologists at 360i, led by Mike Levin, Director of SEO Strategy. The agency currently utilizes an enterprise version of the tool for its own clients, which includes a more robust suite of functions such as expanded SEO and social data aggregation and the ability to integrate with Google Analytics. To view a demo and download the free tool, visit tiger.360i.com.

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About 360i
360i is an award-winning digital marketing agency that drives results for Fortune 500 marketers through insights, ideas and technologies. 360i helps its clients think differently about their online presence and evolve their strategies to take advantage of the new world of marketing communications – one where brands and consumers engage in interactive and multi-directional conversations. Ad Age recently named 360i the "#1 Standout Shop" in its 2012 A-List issue and named it one of the "Best Places to Work" in Marketing & Media for two years running. Current clients include Oreo, jcpenney, Coca-Cola, Bravo and Diageo, among others. For more information, please visit blog.360i.com or follow us on Twitter @360i.