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SU’s Newhouse School, 360i Partner to Create Digital Advertising Program

February 6, 2012
Syracuse University's S.I. Newhouse School of Public Communications, in partnership with award-winning digital agency 360i, announces the establishment of the 360i and Newhouse Digital Advertising Alliance. Made possible by a gift from 360i and the agency’s CEO Bryan Wiener '92, the initiative will support the creation of a digital advertising program at Newhouse.

"We are so grateful to the many 'friends of Newhouse,' like Bryan, whose generosity allows us to continue to offer a cutting-edge education to our students and be responsive to the rapidly changing communications industry," says Newhouse Dean Lorraine Branham. "Because of the 360i partnership, our advertising students will graduate with the digital chops they need to really compete for jobs and be successful in their careers. And we expect 360i to benefit as well, as the agency will have an opportunity to work alongside and collaborate with some of our best students."

As part of the program, 360i will develop projects for selected undergraduate advertising classes, where students will form mock ad agencies and compete with one another to create a winning campaign. At the end of the semester, the students will present to the client, who will choose the winning team.

At the graduate level, students will travel to New York City for a one-day workshop at 360i, and will also work on a three-week project for the agency as part of their capstone course.

In addition, two 360i Fellowships will be available each year to juniors, seniors and graduate students who demonstrate superior digital skills. Fellowships will include a summer internship at 360i and a mentor assignment. Fellows will also serve as "360i Ambassadors," visiting advertising classes to share what they learn through their internship.

A 360i executive will also come to campus to give a public lecture each fall. Wiener will kick off the program with a talk on Feb. 8, at 5:30 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3.

The initiative is part of 360iU, the agency's educational center, which was created to cross-pollinate the agency's deep and diverse knowledge base, and is part of an ongoing effort to educate its Fortune 500 clients, employees and the industry at-large on the new world of marketing and communications in which technological innovation is paramount.

"Through our 360iU initiative, we're committed to investing in education for our employees, our clients and the future digital leaders of tomorrow," said Wiener. "The partnership with Newhouse furthers this aim and will help prepare a new generation of marketers to effectively navigate the rapid pace of change in the digital age."

About the Newhouse School
Widely regarded as one of the nation's top schools of communication, the Newhouse School is engaged in industry partnerships and ongoing academic development that prepare students and faculty to address the issues of today's rapidly changing media landscape. The Newhouse School embraces virtually every known form of information dissemination—from print and broadcast journalism, to social media and online communication, to advertising and public relations, to photography and film. Faculty members come primarily from the profession and are skilled at teaching and research. Students are among the best in the country, having secured a place in the class through a highly competitive admissions process. Upon graduation they become part of a large, loyal and highly accomplished group of alumni—individuals who are literally shaping the future of public communication across the globe.