Delphi

Product profile database reduces cost and increases timeliness of product information updates

Challenge

360i has supported Delphi's Web site and online marketing initiatives for more than a decade. In that time 360i has developed numerous Web applications, including a custom Java-based content management system (CMS).

Delphi sought to reduce costs associated with printing, warehousing, and distributing field sales literature. At the same time, they wanted to increase the timeliness of product information updates both in print and online.

Solution

360i designed and developed a product profile database providing the following features:

• A Web-based central warehouse of product information including detailed specifications and images
• On-demand, remote print functions supporting multiple formats
• Custom 360i-developed Web site CMS features and templates to publish product information on www.delphi.com directly from the product profile database

Results

360i's product profile database produced measurable benefits for Delphi, including:

• 50% reduction in product data sheet printing and distribution costs
• Timely updates of product information for all marketing and sales functions
• Integrated OEM and consumer product information, including support for ecommerce

In addition, 360i's product profile database solution earned Delphi a Stevie Award for Best Product Information Web site by the American Business Awards.