Expertise

We are search experts with a core competency in managing complex paid campaigns and challenging SEOWhat is Search Engine Optimization?
Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility... (click for more) implementations. Since 1998, we have employed a structured approach and methodology to our campaign lifecycles that work in tandem with our clients' goals. We staff our accounts with experienced cross-functional teams, delivering insights, strategy, tests, creativity, and intense optimization to move the needle on client campaigns. Our integrated holistic strategy and implementation game plan for search as a channel of the overall marketing mix allows us to become true strategic marketing partners with our clients.

In addition to deploying a balance of strategy, service and technology, we keep our clients educated on trends within search, online marketing and events within their particular industries. We provide our clients with frequent on competition, marketplace, and growth channels, empowering them to make the best online marketing decisions. 360i's POV program provides clients with points of view on emerging media such as mobile marketing as well as the impact of news on their particular marketing programs. We also tailor educational sessions for our key stakeholders (tech, editorial, marketing, executive level) at the client level on how search marketing impacts their environment as well as host digital media summits for our entire client base. Our quarterly white papers provide insights on the click path to conversions, helping clients understand the importance of an integrated paid and natural search campaign.

Contact your 360i strategic advisor or click here to have our team develop the strategy for a customized campaign to meet your marketing goals online.