Market Research

Search is the most functional real-time behavioral research tool available on the Internet today. 360i uses this untapped focus group to analyze user search behavior to yield tremendous insights and measurement on how consumers are thinking about and interacting with brands.

360i's market research team uses Search Informed Marketing^smWhat is Search Informed Marketing?
 Search Informed Marketing is the process by which marketers use insights gleaned from... (click for more) to discover valuable insights into consumer behavior, targeting and ad effectiveness, including the impact of different investment strategies and allocations. 360i's market research team analyzes search behavior in the context of understanding the overall marketing message and media campaign to:

• Understand brand goals and competitive concerns to set up effectiveness studies to track search behavior
• Tailor online and offline creative messaging
• Develop and implement effective search engine marketingWhat is Search Engine Marketing?
  Search Engine Marketing is the process of marketing a web site via search engines, either improving... (click for more) campaigns
• Develop and implement messaging and media for online marketing campaigns
• Track the impact of offline campaigns and online branding campaigns
• Provide recommendations for web site design and structure

All of these use strategies built on 360i's expertise with search.