White Papers

• Tuning into Emerging Media
  Published: March 6, 2007
  How Broadcast and Cable TV Networks Use Blogs, the Mobile Web, Mashups and Other Media...

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• Giving Clicks Credit Where They're Due, Part Two: The Value of Assists for Natural and Paid Search Conversions
  Published: August 2, 2006
  This report from 360i and SearchIgnite continues the analysis of user click behavior by examining the value of assists, click...

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• Giving Clicks Credit Where They're Due: What You Need to Know When Allocating Your Search Budget
  Published: May 17, 2006
  This report from 360i and SearchIgnite examines how users interact with both natural and paid search listings by studying the...