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Digital Marketing Guide: Social Media

What's the Next Twitter, Do I Have to Follow Shaq and Who Should Tweet for My Brand?
By David Berkowitz, Sr. Director of Emerging Media & Innovation, 360i

If I only have two minutes a day to devote to social marketing, what should I do?
Check search.twitter.com for searches about your company, brands, executives, industry or competitors. You'll probably find something insightful, surprising, disturbing or amusing.

Do blogs still matter?
Blogs are still extremely important components of the social-media ecosystem for several reasons. First, they have the audience -- of Quantcast's Top 100 sites, BlogSpot, WordPress and Blogger are all in the top 30, followed by blogs such as Huffington Post and TMZ. Also, bloggers are influential to targeted audiences both broad and niche. Finally, blogs can be useful for establishing direct communication between marketers and consumers, and they can contribute to establishing a larger share of voice in search-engine results.