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Five Key Things to Know About CES

Now that the Consumer Electronics Show succeeded in attracting the attention of many of the world's leading brands, it might be difficult for the event to live up to marketers' expectations. That's because there are two things that don't matter at CES: the consumer electronics, and the show.

Consider the heart of the event: the Las Vegas Convention Center, a 3.2 million square foot facility that's home to the biggest and loudest exhibitors at the conference. Walk through the Central Hall booths of Panasonic, LG, and Sony, and you see tens of thousands of square feet of space bursting with dazzling video from paper thin, high-definition 3D TVs; the sleekest new cell phones; and some fad of the year, which happens to be ultrabooks in 2012. What does any of this mean for marketers?

Read the full article over at Ad Age!
Article by David Berkowitz, Vice President of Emerging Media and Innovation at 360i