Engine Update
Google has secured deals with MySpace, MTV, and XM, Yahoo! gave birth to a new spider, and Microsoft keeps breathing more life into Live. Catch up on a few of the more notable engine developments
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Trends
Optimizing Videos for Maximum Reach
by Bryan Wiener, President, Adapted from OMMA Magazine
Most of marketers’ video content will be found through the main search engines, not video portals. By optimizing video for the big three engines, marketers will gain the broadest reach and keep their audience on their site.
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The Long Tail of Advertising
by David Berkowitz, Director of Strategic Planning, Adapted from MediaPost's Search Insider Summit
Google has secured deals wtih Myspace, MTV, and XM, Yahoo! gave birth to a new spider, and Microsoft keeps breathing more life to Live.
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Research Update
The Value of Assists for Natural and Paid Search Conversions
by Dave Williams, Chief Strategist and Co-Founder
A new study from 360i and SearchIgnite examines how users interact with both natural and paid search listings by studying the complete click path to conversions across both paid and natural searches.
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