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Vol. 2 No. 3 Fall 2007
Inside the EnginesGoogle has been busy rolling out additions and changes to its advertising models, with major updates coming out monthly. Most recently, Google launched the much-anticipated Google Gadget Ads running on its content network supported by both cost-per-click and cost-per-impression pricing. The ads are designed to include more content and interactive features which can be updated in real-time, including RSS, images, videos, and games. Facebook's SEO FaceliftCalling all spiders! Facebook wants its profiles to be part of your Web.
Facebook is opening its 39 million profile pages to give them more visibility in search engines. Widget Marketing & OptimizationWidgets present ways to syndicate content to consumers’ social network profiles, blogs, personal homepages, and desktops. The most successful widgets can quickly become massively viral, but even moderately successful campaigns can offer cost-effective branding, engagement, and search engine optimization value. Video Searchers, Browsers, and DiscoverersAt iHollywood's Search and Media forum this summer, you might have been surprised to find that the panelists tasked with making sense of video search kept changing the subject when it came up. Everyone wanted to talk about discovery instead. |
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