Bios

Roger Barnette

Roger Barnette is Founder and President of SearchIgnite, a leading provider of paid searchWhat is Paid Search?
Paid Search is the most immediate opportunity to see results in search engine performance, and is a major part of a... (click for more) management technology solutions for agencies and large direct clients. As President of SearchIgnite, Mr. Barnette drives the vision of the company, leads the company's aggressive growth and technology leadership, and runs the day-to-day operations of the business. He has extensive experience managing and growing emerging technology businesses and is a veteran of the online marketing industry. Previously, he was Founder and CEO of eTour, Inc. At eTour, an Atlanta-based Internet marketing company, Mr. Barnette raised over $52 Million in equity financing and grew the company from inception to 5 million registered users, 400 advertisers, and 170 employees in under three years. Immediately prior to founding SearchIgnite, Mr. Barnette was President of Biltmore Communications, a provider of broadband television and internet services to residential and commercial properties in Atlanta, GA.

Mr. Barnette was awarded Atlanta Internet Marketer of The Year for 1999 and Emory's Goizueta Business School Outstanding Recent Alumni in 2000. He received his MBA from Emory University's Goizueta School of Business and holds a BS in Computer and Electrical Engineering from the University of South Carolina.

Ron Belanger

Ron Belanger is the Vice President of Agency Development for Yahoo! Search Marketing. He is responsible for building mutually beneficial relationships with Yahoo's! agency partners. By supporting a number of initiatives such as joint research, agency staffing, co-marketing events and product training, Belanger and his team empower agencies to scale their search marketing practices into profitable, high growth service lines.

Prior to joining Yahoo! Search Marketing, Belanger was Vice President of Search and Affiliate Marketing at Carat Interactive (now Carat Fusion). There, he grew the nascent search practice of three employees into one of the largest services of the agency.

Belanger is a noted expert in the field of search marketing, with a passion for the topic of search and branding. He is a sought after speaker, with appearances including Ad:Tech, Search EngineWhat is a search engine?
A search engine is an internet tool that allows one to find particular information of interest on the... (click for more) Strategies, OMMA, Search Insider Summit, MIXX, iMedia Summits, DMA Annual and many other top industry events. His thoughts and opinions have been featured in publications such as Businessweek, USA Today, San Jose Mercury News, Adweek, AdAge, DM News and several others.

Belanger earned his Bachelor of Arts from Clark University and is a candidate for an MBA at the McCallum Graduate School of Business at Bentley College.

Jeanine Belsky

Jeanine Belsky brings close to 10 years of experience working closely with Fortune 1000 retailers in all aspects of their online marketing initiatives. Before joining 360i in 2004, Jeanine was an Account Director at Avenue A/Razorfish, the digital agency unit of aQuantive. While at Avenue A/Razorfish, Jeanine created comprehensive search, display and e-mail campaigns for Polo Ralph Lauren and Victoria’s Secret. Prior to joining Avenue A/Razorfish, Jeanine worked at Pfizer and The White House. Jeanine served as a board member of AIMA (Atlanta Interactive Media Association) and continues to be active on the board of PINK Magazine, a publication for business women. She is a graduate of Syracuse University.

David Berkowitz

David Berkowitz is Director of Emerging Media for 360i, leveraging his insight into the forefront of media trends to deliver strategic results for 360i's clients. Every Tuesday, he pens the Search Insider column for MediaPost, with over 100 articles published to date.

Prior to 360i, he served as director of marketing for Viewpoint's rich media advertising group Unicast and search engine marketingWhat is Search Engine Marketing?
Search Engine Marketing is the process of marketing a web site via search engines, either improving... (click for more) firm iCrossing. Previously, with research firm eMarketer, he interviewed 175 executives, authors, and analysts on the cutting edge of technology and business. His writing has also appeared in DM News, MarketingProfs, iMedia Connection, and other publications.

Mr. Berkowitz has spoken at MediaPost's OMMA events, the Magazine Publishers of America, The Wall Street Transcript's gaming conference, Frost & Sullivan's Internet Marketing Symposium, Digital Hollywood's Games & Mobile Forum, Ad:Tech, and eComXpo. He has also blogged extensively, contributing to MarketingVox, nowEurope, AdTechBlog, and others. He is frequently quoted online and in print on technology, advertising, and media trends.

He graduated from the State University of New York at Binghamton and served on his alma mater's Alumni Association Board of Directors.

Brian Boland

As Group Marketing Manager, Brian leads MSN's agency relations and marketing efforts in the search marketing community. He is building out a team that creates programs and services that create a two way dialogue with top SEMs and Search Agencies to help MSN, and the search industry, push the envelope in this dynamic space.

Prior to joining MSN, Brian worked for Performics where he led accounts specializing in retail, travel and finance. He spearheaded Performics efforts to adopt automated mapping from data feedsWhat is a feed?
A feed is a way of organizing a large volume of content, such as the inventory of products sold by an online retailer, so... (click for more) to search queries. He also partnered with leading portals on application programming interface (API) to increase keyword listings that went beyond standard system capacities.

Brian was also the founder of Kinetic Entertainment, an entertainment marketing and management firm focused on digital marketing avenues. From banner ads to viral marketing, Kinetic utilized experimental online marketing strategies including some of the first successful online music downloads.

Brian graduated with honors from Washington and Lee University in Virginia. He lives in Sammamish, Washington with his wife Katie and his two small children - Liddy and John.

Mike Boyd

As senior vice president of marketing for HGTV, Mike Boyd directs and implements consumer marketing and publicity strategies designed to increase audience share and solidify HGTV's position as the leader in the lifestyle television category. Boyd joined HGTV and Scripps Networks in 2000 as vice president of marketing. Prior to that, Boyd played a key role in the launch of the cable network Oxygen and has also held marketing positions at Discovery Communications, The Learning Channel and C-SPAN. He is a graduate of Southern Nazarene University in Bethany, Oklahoma where he earned a Bachelor of Arts in Journalism and Mass Communications.

Holly Brown

Holly Brown was named President of the company’s Internet business segment in July, 2006. She is responsible for developing the company’s internet strategy and overseeing all business and operations relating to the marthastewart.com website and the digital distribution of the company’s asset library. With Ms. Brown’s guidance, the company recently forged a new content relationship with Yahoo! within the Lifestyles property in the Yahoo! Media Group and entered into a nonexclusive ad-supported video deal with Google. She had been working as a consultant at MSLO since October 2005.

Before joining MSLO, Ms. Brown worked at Yahoo! where she held various positions of increasing responsibility from 1999 to 2005, most recently as Chief of Staff for Chief Operating Officer Dan Rosensweig. Prior to that, she held business and general management positions in Yahoo! Finance, helping to build and develop the content property. Previously, she worked as an investment banker in mergers and acquisitions at Montgomery Securities and JP Morgan.

Ms. Brown received her master’s degree in business administration from the Wharton School and a bachelor’s degree in economics from Vanderbilt University. She lives in Summit, New Jersey, with her husband and two children.

Andrew Chang

To come.

Henry Copeland

Henry Copeland pioneered advertising in social media with the launch of Blogads.com in 2002. Copeland thinks blogsWhat is a blog?
A weblog, or blog, is a type of website featuring regularly updated entries that often include commentary, news, or... (click for more) are bigger than the Beatles. Today, Blogads' team of 23 consultants and programmers represents 1300 leading blogsWhat is a blog?
A weblog, or blog, is a type of website featuring regularly updated entries that often include commentary, news, or... (click for more) including the likes of PerezHilton, DailyKos, and Cuteoverload. Copeland graduated from Yale University in 1984.

Brian Cusack

To come.

Paula Drum

To come.

Marc Esper

Marc Esper was named as NBC Universal's Vice President of Search in September 2006. He is responsible for managing all search and new media initiatives for the company including search engine optimizationWhat is Search Engine Optimization?
Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility... (click for more), paid searchWhat is Paid Search?
Paid Search is the most immediate opportunity to see results in search engine performance, and is a major part of a... (click for more), and emerging media.

Marc has extensive experience leading cross functional teams to successfully implement new product launches, partnerships and marketing campaigns Prior to joining NBC Universal, Esper was with AOL's Audience Marketing Group where he managed brand marketing campaigns for AOL's cutting edge video platfrom. While at AOL, he helped launch the Emmy nominated AOL Music on Demand Channel and was responsible for brand development, marketing, and "barker channel" production for the service. Marc also lead an effort to launch one of AOL's only truly companywide promotions, "The Digital Home Makeover" The promotion featured design celebrity Vern Yip from Trading Spaces and brought together retail, mobile marketing, television, print, radio, direct response, PR, and affiliate marketing for a truly integrated campaign.

Prior to joining the internet sector, Esper worked in telecommunications for MCI and later Qwest where he was responsible for developing and managing strategic marketing relationships with Fortune 500 retail, online, financial services, and entertainment companies. Marc also has a strong foundation in international marketing and was responsible for launching new products and promotions in seven different languages within MCI's International Direct Sales Division.

Marc holds an international MBA from Thunderbird, Garvin School of International Management and has studied and lived in both Japan and Germany.

Sarah Hofstetter

A results-oriented marketer with more than a decade of related experience, Sarah Hofstetter works directly with 360i's clients to develop and implement strategies that integrate their media campaigns, search optimization and viral marketing into one cohesive marketing plan. Sarah and her team develop online promotional concepts that spark viral growth through search and social media for 360i's clients, devising strategies that use new media like blogsWhat is a blog?
A weblog, or blog, is a type of website featuring regularly updated entries that often include commentary, news, or... (click for more), social networksWhat are social networks?
Social networks are websites that allow users to connect with each other. This generally involves users... (click for more), online video, widgets and more to reach key demographic segments in the ways they're most likely to be receptive. Sarah also oversees corporate marketing initiatives for 360i, including strategic communications counsel, public and analyst relations and client education programming.

Prior to joining 360i, Sarah ran her own communications agency practice, developing and implementing corporate communications strategies for new media brands like Adobe Systems, Vibrant Media, Covad and Bolt Media. Before starting her own agency, Sarah spent 10 years at IDT/Net2Phone in a variety of senior positions, most recently as Senior Vice President of Corporate Communications, aggregating the company's messaging across all target markets.

Sarah has spoken at numerous national conferences and seminars in the cable, media, telecommunications and technology sectors. A frequent contributing writer to trade magazines, Ms. Hofstetter is quoted frequently in leading publications such as The Wall Street Journal, Chicago Tribune and San Jose Mercury News and has sat on numerous trade editorial advisory boards.

Chris Humber

As Director of Search Optimization, Chris is responsible for defining 360i's natural search strategy, including site side optimization, link development, paid inclusionWhat is Paid Inclusion?
The process of paying to be included in a search engine or directory. Paid inclusion does not maximize search... (click for more) and content development. One of the pioneers in natural search optimization, Chris has spent more than seven years developing and implementing strategies to improve natural search results for dozens of clients, including NBC Universal, MTV Networks, UPS and Bank of America.

A nationally recognized search engine marketingWhat is Search Engine Marketing?
Search Engine Marketing is the process of marketing a web site via search engines, either improving... (click for more) expert, Chris has presented at Incisive Media's Search EngineWhat is a search engine?
A search engine is an internet tool that allows one to find particular information of interest on the... (click for more) Strategies conference on industry shifts within the search marketing industry.

Prior to joining 360i, Chris developed comprehensive marketing strategies to promote album releases at BMG Distribution.

Chris attended Clark-Atlanta University where he studied mass communication with a focus on radio, television/film and the Internet.

Chris Meador

Media planning is a far cry from Chris Meador's first stint working in the entertainment industry. After experiences as a production assistant (see: coffee/lunch/"fill in the blank"-gopher), Chris worked for media agencies in Chicago, NY, LA and NY again on accounts ranging from Minute Maid & Coca-Cola to NBC & Bravo and ABC. Now at the NBC Agency, he focuses his workdays on the NBC News properties (TODAY, Nightly News, CNBC & MSNBC) as Director, Media Planning. A graduate of the Theatre program at Northwestern University, Chris spends his free time watching TV (it's technically considered research) and not putting his degree to good use.

Doug Neil

To come.

James Speer

James Speer is vice president and general manager of IAC Advertising Solutions’ search marketing business. In this capacity he manages the sales, product, operations and customer service teams responsible for building the 3rd largest search advertising network in the U.S. He is actively involved in the product definition and marketing strategy of Ask Sponsored Listings (ASL), the search marketing solution of IAC’s advertising division. Most recently Speer led the launch of ASL’s content network, which allows advertisers to contextually target their pay per click An ad pricing structure by which the advertiser pays the publisher according to how many times an ad is clicked on by users. A pay per click... (click for more) search ads across IAC properties including: Match.com, Ticketmaster, Citysearch and Evite.

Prior to joining InterActiveCorp Speer was director of product management for the enterprise software division of Ask Jeeves. He developed the enterprise search product recognized by Datamonitor for advanced customer intelligence capabilities and by Gartner for technology vision. The product pioneered the use of data mining techniques on search queries allowing companies to measure customer awareness levels, perceptions, attitudes, needs and wants from site search activity. The enterprise software division was sold to Knova Software in 2003.

Speer was previously an engagement manager at Accenture, where he managed high profile information technology projects for Hewlett Packard, LSI Logic, Perkin-Elmer, Viking Freight, and DHL Airways.

Don Steele

Don Steele is the Director of Digital Marketing for Comedy Central. There he is responsible for the marketing of comedycentral.com and the non-core businesses of Comedy Central including their Mobile, iTunes and DVD businesses. While at Comedy Central Don has implemented a variety of successful traffic driving initiatives including SEMWhat is Search Engine Marketing?
Search Engine Marketing is the process of marketing a web site via search engines, either improving... (click for more), e-mail marketing and viral marketing.

Prior to Comedy Central, Don ran the e-commerce for Food Network growing the business over 300% in three years. He also worked at Delias, Genesis Direct and Mitchell & Ness.

Adam Stewart

To come.

Steve Touhill

Steve brings more than 22 years experience in advertising and online marketing to Clearspring, the leading provider of widget syndication services for major media companies including NBA.com, Time Inc. Interactive, Universal Pictures, Weather Channel Interactive, and CSTV.

Prior to joining Clearspring, Steve was SVP, Sales and Business Development for Lightningcast, a pioneering provider of broadband video advertising technology, where his sales leadership was instrumental in driving the company's acquisition by AOL in May, 2006. Previous to Lightningcast, Steve was a VP at AOL, where he was among the first sales executives recruited to build the original Interactive Marketing department in 1996. His clients included a variety of leading national advertisers, including Ameritrade, General Motors, Autotrader.com, and American Express. Steve holds a B.S. in Business and Economics from Lehigh University.

Bryan Wiener

As CEO, Bryan Wiener is charged with driving the company's aggressive growth strategy, leading the business direction of the agency. A recognized interactive media gamechanger, Bryan is a contributing writer for OMMA Magazine, and has been quoted extensively in industry publications, including Advertising Age, ADWEEK and MediaPost.

With a wealth of experience with both publicly traded and privately held companies, Bryan's background traverses the media, telecom and technology industries. Before joining the company, Bryan held a number of executive positions at Net2Phone, Inc., most recently as President of Net2Phone Global Services LLC (NGS), maintaining full responsibility for sales, marketing, business development and P&L management for the company's $85 million business. Before joining Net2Phone, Bryan was General Manager at Theglobe.com, and Director of Business Development at Standard and Poor's. Bryan holds an M.B.A. from Stern School of Business at NYU and a B.A. in History from Syracuse University.

Bryan is also President of Innovation Interactive, parent company of 360i.

David Williams

As 360i's Chief Strategist, Dave advises clients on search engine marketingWhat is Search Engine Marketing?
Search Engine Marketing is the process of marketing a web site via search engines, either improving... (click for more) strategies and maintains strategic industry relationships. He is recognized as one of the nation's leading experts in online media and search engine marketingWhat is Search Engine Marketing?
Search Engine Marketing is the process of marketing a web site via search engines, either improving... (click for more).

Dave is a regular speaker at Incisive's Search EngineWhat is a search engine?
A search engine is an internet tool that allows one to find particular information of interest on the... (click for more) Strategies, Shop.org, Direct Marketers Association (DMA), AD:TECH, American Marketing Association (AMA), Emory's Goizueta Business School, Washington and Lee University, and many other organizations on the topic of search engine marketingWhat is Search Engine Marketing?
Search Engine Marketing is the process of marketing a web site via search engines, either improving... (click for more) trends and strategies. He currently serves as Vice President on the Search Engine MarketingWhat is Search Engine Marketing?
Search Engine Marketing is the process of marketing a web site via search engines, either improving... (click for more) Professional Organization (SEMPO) Board of Directors, Yahoo's Advertising Council, MSN Search Council, and is on the Executive Advisory Board of the Atlanta Interactive Marketing Association's (AiMA). AiMA recognized him with the "Dottie Com" Award as Interactive Marketer of the Year in 2000, and in 2004, awarded him a lifetime membership for his significant contributions to the organization's ongoing success.

Prior to co-founding 360i in 1998, Dave was an Internet Strategy Consultant with IBM Global Services and was a CPA with Price Waterhouse, LLP. Dave earned a Master of Business Administration from Emory's Goizueta Business School and a bachelor's degree in business administration and accounting from Washington and Lee University.

James Yancey

James Yancey has spent the vast majority of his career focusing on niche search strategies for major brands. As Managing Director he works closely with SVP John Ragals to oversee the innovation, structure and growth of the organization. Starting with 360i in 2003, he leads the firm in developing its expansive positioning with Search Informed Marketing^smWhat is Search Informed Marketing?
 Search Informed Marketing is the process by which marketers use insights gleaned from... (click for more). James continues to push the limits in defining search as the central element in understanding consumer behavior. He is closely tied to monitoring industry trends and actively advises brands such as NBC, Martha Stewart, Nestle and others on how to leverage their digital assets online. Prior to joining 360i, James served as the Director of Business Development for search agency iCrossing in New York and taught school in Honduras. Outside of search James has been involved in launching several Internet start-up companies. He graduated from Georgia State University with degrees in International Politics and Sociology.

Alison Zemny-Stiefel

To come.