Agenda9:30Breakfast 10:00 - 10:15Opening Remarks Bryan Wiener, CEO, 360i 10:15 - 11:30Social Media Strategies The explosion of blogging and social networking sites has created a sea of opportunities for marketers to engage consumers, build communities and be part of conversations. But successfully guiding your brand through this online jungle requires careful coordination and a well-thought out social media strategy. In this session, attendees will learn about different online environments and methods of attracting and engaging consumers in today’s growing social graph along with engaging case studies. Paula Drum, Vice President of Marketing, H&R Block Sarah Hofstetter, VP of Emerging Media & Client Strategy, 360i (moderator) 11:40 - 12:00Behavioral Marketing Strategies A quick look at how marketers are using behavioral marketing today, some of newer opportunities coming in the next 6-12 months, and which forms and strategies behind behavioral marketing are the best suited to achieve your online goals. A deeper dive will be available during the roundtables with leading behavioral experts from various networks from 2-4PM. Chris Hansen, VP of Performance Marketing, 360i 12:00 - 1:30Lunch Keynote Deanna Brown, President, Scripps Interactive 1:40 - 2:00What You Need to Know about Universal Search and SEOWhat is Search Engine Optimization? Universal search incorporates information across a variety of formats - including videos, images, news, maps, books, and Web sites - into a single set of unified search results. The integration of Universal search results into Google, Yahoo and MSN is changing both the search landscape and user search behavior. This quick look will provide a glimpse of the landscape, with a deeper dive during the afternoon roundtables to discuss how Universal Search affects user search behavior, how to apply SEOWhat is Search Engine Optimization? Chris Humber, Senior Director of SEOWhat is Search Engine Optimization? Vertical Breakout Sessions While every campaign presents new challenges, marketers within the same vertical can learn from each other’s experience and derive best practices for developing successful digital marketing strategies. In these concurrent sessions, marketers will offer case studies as starting points for diving into ways they’re tackling the most pressing issues in their vertical.
2:00 - 3:00
4:15 - 5:30
Session A: Media & Entertainment Panel
Matt Allen, Senior Executive Director of Marketing, NBC.com Dave Jacobs, Managing Director, 360i (moderator) Session B: Online Commerce Roundtables
Session A: Online Commerce Panel Discussion
Christine Buscarino, Director Online Marketing, Office Depot Jeanine Belsky, Vice President of Retail Strategy, 360i (moderator) Session B: Entertainment Roundtables
What’s Next: The Top Emerging Trends Every Marketer Should Know About As things constantly change, evolve and shift in the Web 2.0 world, how do marketers stay on top of emerging online trends and determine the best avenues for communicating with consumers? With the rapid pace of online change, it can seem like an impossible task. David Berkowitz, Director of Emerging Media & Client Strategy at 360i, will moderate a discussion about the top trends that are shaping digital media today, including portability, sharability and privacy. Leading emerging media providers will weigh in on these top trends and reveal what their companies are doing to advance the future of marketing online.
Boris Fridman, CEO, Crisp Wireless David Berkowitz, Director of Emerging Media, 360i (moderator) 5:30Bus Departs for Dinner Cruise Around Manhattan  |
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