Bios

Matt Allen

With over 17 years experience in the entertainment industry, Matt has worked with every major studio and has held key positions at Disney, DreamWorks, Warner Bros. and now NBC Universal. Matt’s work experience includes positions in feature animation, live-action development and production, and theatrical marketing and distribution. Currently, Matt is the Senior Executive Director of Marketing for NBC.com where his responsibilities include all aspects of online campaign development and implementation. Additionally, Matt is responsible for managing cross-platform marketing opportunities including on-air and offline support for digital initiatives. Matt also sits on the Digital Marketing Council for NBC Universal and is responsible for generating cross-promotional marketing synergies for NBC.com.

In addition to his professional career, Matt is also an aspiring screenwriter. Matt’s writing experience includes three television drama spec scripts for Six Feet Under, Smallville and Everwood as well as two original features: Irresistible – a romantic comedy and Splinter – an action/adventure story that was selected as a Semi-Finalist in the 2006 Screenplay Expo Conference.

Matt is a graduate of the USC School of Cinema-Television, holding a BA in Cinema-TV Production and a Masters from the prestigious Peter Stark Motion Picture Producing Program, where he was the recipient of the Robert S. Ferguson Marketing Award.

Jeanine Belsky

Jeanine Belsky brings 10+ years of experience working closely with Fortune 1000 retailers in all aspects of their online marketing initiatives. Before joining 360i in 2004, Jeanine was an Account Director at Avenue A/Razorfish, the digital agency unit of aQuantive. While at Avenue A/Razorfish, Jeanine created comprehensive search, display and e-mail campaigns for Polo Ralph Lauren and Victoria’s Secret. Prior to joining Avenue A/Razorfish, Jeanine worked at Pfizer and The White House. Jeanine served as a board member of AIMA (Atlanta Interactive Media Association) and continues to be active on the board of PINK Magazine, a publication for business women. She is a graduate of Syracuse University.

David Berkowitz

David Berkowitz is Director of Emerging Media for 360i, leveraging his insight into the forefront of media trends to deliver strategic results for 360i's clients. Every Tuesday, he pens the Search Insider column for MediaPost, with over 100 articles published to date.

Prior to 360i, he served as director of marketing for Viewpoint's rich media advertising group Unicast and search engine marketingWhat is Search Engine Marketing?
Search Engine Marketing is the process of marketing a web site via search engines, either improving... (click for more) firm iCrossing. Previously, with research firm eMarketer, he interviewed 175 executives, authors, and analysts on the cutting edge of technology and business. His writing has also appeared in DM News, MarketingProfs, iMedia Connection, and other publications.

Mr. Berkowitz has spoken at MediaPost's OMMA events, the Magazine Publishers of America, The Wall Street Transcript's gaming conference, Frost & Sullivan's Internet Marketing Symposium, Digital Hollywood's Games & Mobile Forum, Ad:Tech, and eComXpo. He has also blogged extensively, contributing to MarketingVox, nowEurope, AdTechBlog, and others. He is frequently quoted online and in print on technology, advertising, and media trends.

He graduated from the State University of New York at Binghamton and served on his alma mater's Alumni Association Board of Directors.

Deanna Brown

Deanna Brown joined Scripps Networks in April 2007 as President of its Interactive group.  Scripps Networks Interactive is a leader in the online media space with award-winning Web sites -- including HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACTV.com, Recipezaar.com and FrontDoor.com -- that consistently lead the home and food categories in the Nielsen//NetRatings and attracted an average of more than 15.4 million unique visitors per month in 2007. 

The third most profitable business unit of Scripps Networks, the Interactive division has grown rapidly doubling its ad sales revenue in each of the last two years.  Since Brown came on board, the group has been busy, launching and acquiring new sites and technology including the user generated recipe site Recipezaar.com, real estate and listings site FrontDoor.com powered by HGTV and multi-media sharing site and service Pickle.com/Incando Corp. in 2007.  Brown also oversees Scripps Networks non-linear distribution relationships including those in mobile services, video on demand, syndicated broadband and download-to-own video.

Brown possesses 20 years of experience as a strategic business executive with expertise in new ventures in media, entertainment and technology.  She came to Scripps after most recently serving as general manager of Yahoo! Media Group’s Lifestyles business unit.While at Yahoo! she repositioned the company’s interactive space health.yahoo.com and launched food.yahoo.com.

In addition to Yahoo!, her previous experience includes serving as vice president/general manager of the Life Management division of AOL, where she led numerous initiatives including a Diet/Fitness area, a Billpay product and a coupon offering.  Brown also was responsible for the re-launch of AOL’s Food, Finance, Research & Learn as well as Home and Real Estate verticals.  She also developed several interactive brands at Condé Nast and served as president of Brill Media Holdings.

Brown received her journalism degree from the University of Southern California in 1986 and began her career with the New York Times Magazine Group. She is a member of the Scripps Networks Executive Committee and has offices in New York and at company headquarters in Knoxville, Tenn.

Christine Buscarino

Christine Buscarino is the Director of Online Marketing for Office Depot. In this position, Christine holds responsibility for marketing and promotions for www.officedepot.com, which includes on-site marketing and product promotion, email, online search, direct media relationships, mobile marketing, and viral marketing. Her team supports these online marketing efforts for both the direct and retail shopping channels.

Christine has more than 11 years of retail experience within Office Depot, holding positions in Office Depot’s retail stores, e-commerce team, and online marketing function.

Office Depot operates one of the world’s top-rated websites, generating sales of $4.9B in 2007.

EJ Conlin

E.J. Conlin, National Geographic Channel’s (NGC) Vice President of Consumer Marketing, is responsible for overall marketing planning across all platforms (linear, broadband, wireless, video on demand [VOD], high definition), as well as partnership marketing with affiliates. She manages promotional and media agencies and is instrumental in developing consumer marketing plans to achieve ratings and awareness objectives. She reports to Kiera Hynninen, Senior Vice President, Marketing and Media Strategy.

Before joining NGC, Conlin had a 10-year career at Disney and ESPN Media Networks in Bristol, Conn., where she developed key brand extensions designed to maximize business, marketing and promotional opportunities. From 1995 to 2000, she was Director, ESPN Affiliate Marketing, and led the rollout of the network’s affiliate Web site as well as the company-wide educational platform, ESPN’s “Sportsfigures.” From 2000 to 2004, she was the Vice President of ESPN Affiliate Marketing, where she spearheaded marketing and promotional strategies for ESPN linear networks and new business platforms, including pay per view, VOD, interactive TV and broadband. She also created a new brand extension, ESPN “The Truck,” to showcase affiliate product lines and drive alternative revenue streams.

She was promoted to Vice President of Disney and ESPN Affiliate Marketing in 2004, and championed marketing strategies designed to promote new brand identity through brand immersion, strategic partnerships and integrated campaigns. She developed and launched Loyalty Lives Here, an integrated brand positioning initiative, and supervised the execution of all communications, events, sponsorships and trade advertising strategies.

From 1990 to 1995, Conlin held several positions at Arnold Communications in Hartford, Conn., culminating as Management Supervisor, where she oversaw the marketing and public relations initiatives and implemented the McDonald’s Crew Incentive Program. Prior to that, she was an Account Executive at Davidoff, White & Good (1988–1990) and LSG&E Advertising (1985–1988), and a Media Buyer/Planner at Charnas Advertising (1983–1985). Conlin received her B.A. in English and government from Skidmore College in 1983.

Paula Drum

To come.

Boris Fridman

Boris Fridman has a proven track record building and leading successful software companies in the wireless and mobile space. As Chief Operating Officer of SJ Labs, a developer of award-winning VoIP software products, he focused the company on providing VoIP solutions in the emerging voice over Wi-Fi market. As founder and CEO of Broadbeam Corporation, he led the company to become a premier supplier of wireless middleware products to enterprises worldwide. He co-authored "Wireless Data for the Enterprise: Making Sense of Wireless Business" published by McGraw-Hill and received a patent in the area of wireless access to the Internet. Fridman holds a Master's degree in physics.

Chris Gillis

Chris is an industry expert in Internet/New Media applications and services. As a former online advertising manager, he has extensive knowledge in both the technical aspects and business issues in emerging technology companies. He has also been on the executive management of two successful start-ups. He is currently with MediaDefender, Inc.

Chris heads business development sales at ARTISTdirect.com (40 million monthly unique users), sister company of MediaDefender, the world’s largest music and entertainment peer-to-peer file-sharing antipiracy company. MediaDefender’s customers include most major record labels and movie studios, as well as a generous mix of independent record labels, software/video game publishers and anime companies. MediaDefender utilizes thousands of collocated servers and software built over the last eight years to distribute millions of their clients’ videos (commercials, webisodes, banned videos, viral videos, behind-the-scenes footage, etc.) out to the 300 million tech savvy file-sharing community based on what they are searching for. Over the last year and a half, MediaDefender has pioneered branding campaigns, sponsored mp3 pushes, P2P user redirection, and advertising initiatives on various Peer-2-Peer Networks.

Chris completed his undergraduate studies at the University of Oregon, Eugene, while earning a dual BA/BS degree.

Chris Hansen

As VP of Performance Marketing for 360i, a leading digital marketing agency, Chris Hansen is charged with leading the search and behavioral marketing operations for 360i’s clients, including NBC Universal and National Geographic Channel. A veteran of the online advertising industry, he has extensive experience in search, contextual and behavioral marketing.

Before joining 360i, Chris formed the Advertising Operations group at Net2Phone, one of the first VoIP companies. Prior to Net2Phone, Chris worked at 24/7 Media as Director of Traffic for 24/7's Direct Marketing Team. As a member of the Direct Marketing Team, he managed many of 24/7's largest clients, including Capital One and Providian. He was also responsible for the overall management of the 24/7 Advertising Network, consisting of more than 200 advertisers, with the goal to increase revenue yield of the network and maximize inventory.

Chris holds a B.A. in Political Science and Art History and resides with his wife and two children in Brooklyn, NY.

Jessica Harley

To come.

Sarah Hofstetter

A results-oriented marketer with more than a decade of related experience, Sarah Hofstetter works directly with 360i's clients to develop and implement strategies that integrate their media campaigns, search optimization and viral marketing into one cohesive marketing plan. Sarah and her team develop online promotional concepts that spark viral growth through search and social media for 360i's clients, devising strategies that use new media like blogsWhat is a blog?
A weblog, or blog, is a type of website featuring regularly updated entries that often include commentary, news, or... (click for more), social networksWhat are social networks?
Social networks are websites that allow users to connect with each other. This generally involves users... (click for more), online video, widgets and more to reach key demographic segments in the ways they're most likely to be receptive. Sarah also oversees corporate marketing initiatives for 360i, including strategic communications counsel, public and analyst relations and client education programming.

Prior to joining 360i, Sarah ran her own communications agency practice, developing and implementing corporate communications strategies for new media brands like Adobe Systems, Vibrant Media, Covad and Bolt Media. Before starting her own agency, Sarah spent 10 years at IDT/Net2Phone in a variety of senior positions, most recently as Senior Vice President of Corporate Communications, aggregating the company's messaging across all target markets.

Sarah has spoken at numerous national conferences and seminars in the cable, media, telecommunications and technology sectors. A frequent contributing writer to trade magazines, Ms. Hofstetter is quoted frequently in leading publications such as The Wall Street Journal, Chicago Tribune and San Jose Mercury News and has sat on numerous trade editorial advisory boards.

Chris Humber

As Director of Search Optimization, Chris is responsible for defining 360i's natural search strategy, including site side optimization, link development, paid inclusionWhat is Paid Inclusion?
The process of paying to be included in a search engine or directory. Paid inclusion does not maximize search... (click for more) and content development. One of the pioneers in natural search optimization, Chris has spent more than seven years developing and implementing strategies to improve natural search results for dozens of clients, including NBC Universal, MTV Networks, UPS and Bank of America.

A nationally recognized search engine marketingWhat is Search Engine Marketing?
Search Engine Marketing is the process of marketing a web site via search engines, either improving... (click for more) expert, Chris has presented at Incisive Media's Search EngineWhat is a search engine?
A search engine is an internet tool that allows one to find particular information of interest on the... (click for more) Strategies conference on industry shifts within the search marketing industry.

Prior to joining 360i, Chris developed comprehensive marketing strategies to promote album releases at BMG Distribution.

Chris attended Clark-Atlanta University where he studied mass communication with a focus on radio, television/film and the Internet.

Dave Jacobs

Dave Jacobs has been with 360i since July 2006 and currently serves as Managing Director in the NY office. In this role, Dave oversees day-to-day operations of the office and works closely with 360i's clients. Prior to joining 360i, Dave was the General Manager of Greater Than One, a full service interactive agency in NY. He has also held positions in the Strategic Services Group at Agency.com and Consumer Marketing Group at People agazine. Dave holds a BA from Colgate University and an MBA from the Fuqua School of Business at Duke University.

Mark Levien

Mark Levien began his career in the early 90's in music business, where he held various Marketing and Sales roles at the world's leading Music company, EMI MUSIC. During his almost 10 year stint in music, he was instrumental in the marketing of developing bands like Radiohead and Everclear as well as top stars including Garth Brooks, Lenny Kravitz, and Janet Jackson. In 1999, he started in the Digital space by joining the growing team at ARTISTdirect, where he was hired to launch over 50 artist official websites and online stores before the company went public in March 2000. He left AD to become the Director of Content at a Hewlet Packard backed start up company that produced broadband websites and original webisdes with music artists including: Blondie, Motley Crue, The Go-Go's and Heart.

When Warner Bros. Online launched, Mark went over to serve as the lead Marketing Manager supporting several WB divisions (WHV, PPV/VOD, Music, CPG, Animation, WB KIDS, The WB) in their online P.R. and Marketing efforts. After 5 years at WBOL, Mark jumped over to Universal Studios Home Entertainment and is currently the Director of Digital marketing responsible for all Digital initiatives including (Blue Ray, Viral, Creative, Media, Search, Promotions, CRM, websites, etailers, and partnerships). Last year his team's online efforts contributed to the most successful TV to DVD series of 07 with Heroes S1 and Universal's best selling DVD The Bourne Ultimatum. Right now, Mark is focusing his efforts on the upcoming DVD tent poles including: The Incredible Hulk, Forgetting Sarah Marshall, Hell Boy 2, Wanted, and the latest installment of The Mummy franchise. In addition, Mark's team is launching the online strategy for Blu Ray which will include a comprehensive plan featuring new websites, newsletters, interactive content, widgets, media and Search.

Jeremy Levine

Jeremy Levine is the Director of Ecommerce for The Children's Place, a specialty retailer of children's merchandise with over 900 retail locations. He is responsible for defining and executing the company's direct to consumer experience. Jeremy joined The Children's Place in June after several years at Polo Ralph Lauren as the Director of Marketing and Business Development for Ralph Lauren Media, the online division of the company. Prior to that, Jeremy has held various positions at Deloitte & Touche and Monster Worldwide. Jeremy holds a B.S. in Marketing Management from Syracuse University.

Chris Murphy

Chris Murphy is the Midwest Director of Sales for Facebook. Chris has over 12 years of digital marketing experience. In 1995, he started his own company, Online Home-Finders, and has since worked for companies including Microsoft, AOL and Clear Channel. Chris currently lives in Downers Grove, IL with his wife and two children.

Rob Reece

Rob began his internet career at JCPenney in 2000 and has held various marketing positions, including Sr. Internet Planner, Internet Planning Manager and Internet Marketing Manager. In 2007 he joined the JCP.com search marketing team as a Project Manager specializing in paid and natural search and was recently promoted to Manager of Search and Affiliate Marketing. He and his team are responsible for program profitability, customer acquisition and making Jcp.com the gateway for new and existing customers to experience all the possibilities inside JCPenney.

Rob graduated from Southwest Texas State with a BBA in marketing and resides in Dallas with his wife Amy and 3 year old daughter Marley.

Dan Riess

Dan Riess is vice president of marketing and ad solutions for Turner Broadcasting System, Inc.’s (TBS, Inc.) New Products Group (NPG).  Riess joins a team of technology, product development and creative professionals working across the TBS, Inc. entertainment, animation and news divisions.  He manages his group by identifying, analyzing and advancing ideas leading to products of scale outside the company’s traditional network businesses.  Riess is based in New York and reports to Guhan Selvaretnam, New Products Group lead for NPG, TBS, Inc.

Previously, Riess headed all marketing efforts supporting GameTap, TBS, Inc.’s broadband video games network that debuted in October 2005.  He led brand creation and marketplace positioning for Turner’s first-ever direct-to-consumer product; oversaw its award-winning launch campaign and early programming efforts; implemented customer service and retention programs; and developed marketing partnerships with game publishers and media outlets. 

Prior to GameTap, he served as a director in TBS, Inc.’s Strategic Planning group, where he helped develop CNN Pipeline, CNN’s newest broadband video product, and TBS, Inc.’s early strategies around new product development.  As a member of the Turner Strategic Marketing group, he worked on the CNN Headline News and other Turner network repositioning efforts, helped research and develop TNT’s successful drama positioning and created innovative marketing platforms for Turner Broadcasting advertising clients.  Riess began his career in marketing at EMI Music/EMI Records.

Riess earned a bachelor of arts degree in international affairs at Gettysburg College and an MBA at Columbia University School of Business.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

Don Steele

Don Steele is the Vice President of Digital Marketing for the MTVN Entertainment group. There he is in charge of setting the strategy and implementing digital marketing initiatives for the websites and digital brands of Comedy Central, Spike and TV Land. In this roll he has implemented very effective Search, Viral, Mobile, Email and Social Marketing strategies. He has spoken previously at SES events in San Jose, Chicago and New York as well as at OMMA and eTail.

Prior to Comedy Central, Don ran the e-commerce business for the Food Network. He began is career in the digital space working for DELiA*s.com after a background in the catalog industry.

Bryan Wiener

As CEO, Bryan Wiener is charged with driving the company's aggressive growth strategy, leading the business direction of the agency. A recognized interactive media gamechanger, Bryan is a contributing writer for OMMA Magazine, and has been quoted extensively in industry publications, including Advertising Age, ADWEEK and MediaPost.

With a wealth of experience with both publicly traded and privately held companies, Bryan's background traverses the media, telecom and technology industries. Before joining the company, Bryan held a number of executive positions at Net2Phone, Inc., most recently as President of Net2Phone Global Services LLC (NGS), maintaining full responsibility for sales, marketing, business development and P&L management for the company's $85 million business. Before joining Net2Phone, Bryan was General Manager at Theglobe.com, and Director of Business Development at Standard and Poor's. Bryan holds an M.B.A. from Stern School of Business at NYU and a B.A. in History from Syracuse University.

Bryan is also President of Innovation Interactive, parent company of 360i.

Bill Young

To come.

Alison Zemny-Stiefel

Alison Zemny-Sitefel is the Vice President of Marketing at Saks Fifth Avenue Direct, a leading national luxury retailer. She joined Saks in March of 2006 and oversees customer acquisition, retention marketing, customer experience and multichannel programs. Previously, Alison worked at Macys.com for six years, where she was in charge of online customer acquisition, customer communication, credit marketing and multichannel integration. Prior to joining Macys.com Alison worked in the advertising industry for Citron Haligman Bedecarre and McCann-Erickson.