Playbooks
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Mobile Marketing Playbook
360i provides mobile best practices and provides a framework for approaching this burgeoning landscape.
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Social Marketing Playbook
Our Social Marketing Playbook is a must-read guide for engaging with consumers in social spaces.
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Couponing in the Digital Age
Our playbook for CPG brands is an in-depth guide to understanding the evolving digital coupons landscape.
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The Social Commerce Playbook
Our playbook for CPG brands is an in-depth guide to understanding the evolving digital coupons landscape.
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Whitepapers
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Google+ Brand Pages & Beyond
An overview of Google+ brand pages and the opportunity they hold for marketers across search, display, SEO and community management.
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The New Era of Online Listening
A look at how marketers are tapping web-based conversations and behaviors to derive powerful insights that can inform brand strategy.
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Twitter & the Consumer-Marketer Dynamic
A look at how consumers and brands are using Twitter – and how marketers can apply consumer use patterns to improve their own presences on the platform.
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The State of Search
A look at the changing natural search landscape and a new metric for measuring your search presence in the engines.
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