Our Work

Coca-Cola wanted to raise awareness of Coca-Cola Freestyle, the interactive soda fountain that dispenses more than 100 of the brand's beverage choices from a single unit. The brand tapped 360i to replicate the cool Coca-Cola Freestyle experience virtually, inviting consumers to learn how to operate the innovative and easy-to-use fountain.

The Coca-Cola Freestyle Create Your Drink application enables fans to try out the new dispenser on Facebook, building excitement for the product and introducing it in a highly engaging way. Fans can showcase their creativity by creating custom, sharable drink mixes and can encourage others to try the app and rally to get the fountain in their area. In the first month alone Coke fans created more than 4,000 unique drinks.