H&R Block

Taxes can be fun

Making taxes interesting for a younger-skewing digital audience was key to 360i's social media strategy for tax-preparer H&R Block. We developed six widgets, one of which was also a casual game, as well as branded pages on Facebook and MySpace.

"Block of Fortune" Widget

Ask the Block about your future, and it will tell you what's to come.

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"Block Poll" Widget

Answer a compelling and timely poll question and see how others responded.

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"The Deductor" Game Widget

Learn about taxes while playing a highly addictive game where you collect deductions while avoiding the tax agents. File your return online with enough deductions, and you can win.

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"Fact vs. Myth" Widget

Learn interesting facts about taxes that you would never expect.

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"Financial Match Quiz" Widget

Find out which of your Facebook friends you are financially compatible with.

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