Marvel

A campaign fit for a superhero

Marvel Entertainment engaged 360i to build a Create Your Own Superhero Flash application. The highly interactive tool enables consumers to fully customize a Superhero from start to finish using countless hand-drawn comic "assets" (such as headgear, facial features, outfits, logos, accessories). The tool also includes "hero packs" allowing consumers to use assets from their favorite Marvel characters such as Iron Man and The Hulk.

In addition users can use a color picker to further style their Hero.

After they've created their Hero, users can save, send to a friend, print or post to the Marvel.com hero gallery. The tool also allows Marvel representative to easily upload and manipulate new character assets, and create new asset categories.

"Create Your Own Comic" Flash Application

Our action-packed design and development work for Marvel made its Create Your Own Comic microsite an enormously popular destination within Marvel.com.

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"Create Your Own Superhero" Flash Application

Check out the first Marvel Flash application and build your own superhero. Coming soon: Build Your Own Comic Book.

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