Coca-Cola Facebook Community
About
Coca-Cola partnered with us to execute a long-term strategy for the brand's Facebook Page that would continue to promote the core values established by its fan founders: community, openness and a pure, uninhibited passion for the brand. The objective was to expand the community and maintain Coca-Cola's position as one of the most engaging brand pages on Facebook.
The fans first approach has helped Coca-Cola become one of the top brand presences on Facebook and one of the most engaged brands in social. The 18-million strong community is less about big brand advertising and more about enabling consumers to celebrate their love of their brand on their own terms.
Awards
Top 3 Brand on Facebook (Ad Age)