Press Release

 

360i Cited As a Leader and "Research Powerhouse" in U.S. Search Marketing Agencies Report

Independent Research Firm Declares 360i a "Strong Partner for Media Firms and Big Brand Marketers," With Top Marks for Social Media, Keyword Management

NEW YORK — February 2, 2008 — 360i, an award-winning independent digital agency, has been named a Leader in the January 2009 Forrester WaveTM: US Search Marketing Agencies, Q1 2009 report due to "its research-based approach to search marketing and its social media aptitude." The Wave report was designed to help enterprise marketers evaluate leading digital agencies offering search marketing solutions.

In addition to its position as a leader, Forrester gave top marks to 360i for its campaign planning, social media, keyword management and executive vision. The report states that "Research powerhouse 360i has the most searcher-centric keyword development process and also more advanced social media applications for aiding search results and improving collaboration with its clients." Further, the report adds 360i's "experience and buzz monitoring capabilities make it a strong partner for media firms and big brand marketers."

"As a digital agency to brand marketers, 360i ensures that search complements and integrates holistically into online strategies to improve the user experience and increase the effectiveness of all marketing channels," said Bryan Wiener, CEO of 360i. "This enables us to deliver more value to our clients and we're honored to be recognized by Forrester for our approach."

For the report, Forrester evaluated seven vendors against 72 criteria, using a combination of data sources for its assessment, including vendor surveys, scenario-based demos, client interviews and careful review of client results. Participating vendors were limited to agencies offering a balance of paid search and SEO offerings and focused on delivering solutions to enterprise clients with over $1 billion in revenues.

Press Contact:

Amanda Bird
Brand Manager
abird@360i.com
212.991.4346

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