Search Engine Marketing

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360i uses its Search Informed Marketing^smWhat is Search Informed Marketing?
 Search Informed Marketing is the process by which marketers use insights gleaned from... (click for more) method to draw insights on how users search online to create and implement the most effective integrated search engine marketingWhat is Search Engine Marketing?
Search Engine Marketing is the process of marketing a web site via search engines, either improving... (click for more) campaigns spanning both paid and search engine optimizationWhat is Search Engine Optimization?
Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility... (click for more) (SEOWhat is Search Engine Optimization?
Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility... (click for more)).

By understanding how users search online for each client's brands, products and services, 360i develops holistic integrated search strategies to ensure optimal exposure in the engines. By strategically managing the interaction of both paid and natural search placements, 360i clients receive:

• Continuous account management and strategy
• A unified keyword / phrase selection strategy
• Cost efficiencies by using natural listings to offset the need to purchase every paid placement
• Maximum search "shelf-space" with multiple listings in the search results page - credibility, dominance, etc.
• A traffic multiplier effect as more positions lend to more click-through traffic
• Competitive blocking
• General learning exchange as performance from one campaign influences the other