Mobile Marketing

Mobile experiences at the intersection of search, local & social

Mobile has been on the minds of marketers for nearly a decade, yet it's only recently that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic to the mainstream. The audience is there, as is the hype, but how can marketers navigate this new terrain without getting caught up in the mystique?

We've helped large brands use mobile to connect with people in real-time, wherever they may be, by developing integrated programs that bridge the gap between the virtual and physical worlds. Every day, new opportunities emerge at the crossroads of mobile, search, local and social. As location-based check-in platforms proliferate and mobile barcode technologies evolve, we continue to be inspired and motivated by the ever-changing landscape.

Our Mobile Marketing Playbook covers all major subject areas, including search engine marketing and optimization, SMS, media planning, social marketing, application development and promotion, shopping and barcodes.

360i's Mobile Marketing Playbook

Recent thinking:

• Google's social mission extends to places
• Insights reveal opportunities for brands to reach Hispanics via group texting
• Smartphone-addicted, app-happy & social: how should your brand reach mobile moms?