Paid Search & SEO

Industry recognized search experts

360i, OMMA's 2007 Search Agency of the Year, has been a pioneer in creating high-performing search engine marketing and optimization strategies since our inception in 1998. Over the past decade, we have established top-tier centers of excellence in both search engine marketing (SEM or paid search) and search engine optimization (SEO). Our deep knowledge of how consumers search and interact online informs not only our search campaigns, but the strategies we employ for engaging consumers across all online media.

Our Process

360i plans both paid search and SEO campaigns in phases upfront to give marketers a clear roadmap of what's ahead. Before initiating a campaign, we first review the competitive search landscape and identify mission critical keywords. This helps us pinpoint both the challenges and opportunities. We then establish specific objectives and a strategy to meet the challenges and take advantage of the opportunities for reaching the most consumers efficiently.

Search Engine Marketing

Advertising on search engines allows marketers to efficiently reach consumers at all points in their purchasing and consideration cycle through dynamic optimization of creative, landing pages, and keyword bids. At 360i, we utilize proprietary technology from our sister company SearchIgnite, the industry's most advanced search optimization platform, to maximize campaign performance and provide our clients with real-time results.

Our paid search approach is focused on four central areas:

• Forecasting: competitive analysis, development of keyword lists and budget allocation.
• Campaign Management: management of budget, keywords, creative, and landing pages.
• Performance Management: bid management, campaign optimization, and ongoing testing to improve performance.
• Reporting & Advanced Analytics: a custom dashboard for real-time measurement and analysis.

Search Engine Optimization

There are three key components to our search engine optimization strategy:

• On-site Optimization: title & meta data, internal cross linking, content development.
• Off-site Optimization: link development via directory submissions and optimization of widgets and other social media assets.
• Feed Optimization: XML Sitemaps, including Google News and Video, product feeds, local feeds and mobile.