360i, OMMA's 2007 Search Agency of the Year, has been a pioneer in creating high-performing search engine marketing and optimization strategies since our inception in 1998. Over the past decade, we have established top-tier centers of excellence in both search engine marketing (SEM or paid search) and search engine optimization (SEO). Our deep knowledge of how consumers search and interact online informs not only our search campaigns, but the strategies we employ for engaging consumers across all online media.
360i plans both paid search and SEO campaigns in phases upfront to give marketers a clear roadmap of what's ahead. Before initiating a campaign, we first review the competitive search landscape and identify mission critical keywords. This helps us pinpoint both the challenges and opportunities. We then establish specific objectives and a strategy to meet the challenges and take advantage of the opportunities for reaching the most consumers efficiently.
Advertising on search engines allows marketers to efficiently reach consumers at all points in their purchasing and consideration cycle through dynamic optimization of creative, landing pages, and keyword bids. At 360i, we utilize proprietary technology from our sister company SearchIgnite, the industry's most advanced search optimization platform, to maximize campaign performance and provide our clients with real-time results.