HGTV - Design Star
Featured client: HGTV
Project: Design Star
360i worked with HGTV to create a rich-media campaign for the third season of Design Star that included expandables, mobile tune-in reminders, an online game and digital word of mouth outreach.
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Digital media is changing — it's no longer just about an ad buy. Rather, it's about finding the right channels for engaging specific audiences, driving desired actions and creating consumer experiences that fundamentally shift brand perceptions. That's no easy task, especially when the online landscape continues to grow and become more fragmented.

At 360i, we're motivated by this challenge. We see the changing landscape as a huge opportunity for marketers to build brand equity and increase market share by engaging customers in new and exciting ways online.

We thrive on developing communications experiences unique to each brand and digital environment, whether it's optimizing the performance of paid media like search marketing and display advertising or finding smart ways to immerse a brand's messaging into an editorial or social media experience.

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