Social Marketing

Social strategies that bring people closer to your brand

Our passion is finding the people you want to reach, understanding what motivates them, and then designing the custom strategies that bring them closer to your brand. This goes beyond simply establishing a presence – it means building experiences and communities that allow you to connect with people in meaningful ways through dialogue, interactivity and value exchange. We'll help you extend the lifetime of your marketing programs, evolving and growing the effort to create lasting relationships that drive real business value.

We've done this with some of the largest digital communities out there, including two of top brand pages on Facebook in Coca-Cola and Oreo. Every day, we communicate with nearly 100 million people on behalf of some of the world's largest brands. As the landscape continues to shift and evolve with the advent of new platforms and technologies, we're committed to helping large brands navigate the space and find the best opportunities for their unique audiences and objectives.

Our philosophy when it comes to social is outlined in-depth in our Social Marketing Playbook – a must-read guide for engaging consumers in social spaces that has been downloaded more than 50,000 times.

360i Social Marketing Playbook

Recent thinking:

• 360i Report on Social Commerce: Daily Deals
• 360i Report on Social Commerce for CPGs
• 7 Ways to Fuel Fandom on Facebook [Report]
• Consumer Insights: A look at branded conversations beyond text
• 360i Report on Social Shopping Sites