Social Marketing

Unique social strategies tailored to the brand, the customer and the medium

360i's social marketing team delivers forward-thinking and brand-relevant strategic counsel on new and existing opportunities within emerging social platforms and technologies.

Our capabilities:

Customer Insights

We find where consumers live online, and then find the best ways to speak to them.
Integrated with our Customer Insights practice, we base our social media practice on an understanding of where and when our clients' target audiences create and consume media online. Then we find the best ways to engage these consumers in their environments at the right time and with the right message. We offer Key Conversation Indicators or KCIsSM, a proprietary method for measuring online buzz and establishing success metrics around brands and campaigns.

Emerging Media

We stay abreast of the latest social trends and identify the real opportunities.
Our Emerging Media team keeps on top of all new online communities and platforms to understand media consumption trends, while also identifying trends that are merely passing fads with no real marketing opportunities. We have a team that is solely dedicated to testing platforms, participating with them and educating the agency and our clients on what's next.

Integrated Solutions

We ensure integration of media, creative and social outreach.
Our team of social media strategists and digital publicists work hand-in-hand with our media team in planning, executing and measuring highly successful social marketing campaigns that are brand-appropriate, recognizing that not all platforms make sense for all brands.

Digital Word of Mouth (DWOM®)

We have established relationships with online influencers.
360i's digital publicists build and nurture relationships with online influencers—frequently bloggers, editors, forum moderators and fan site creators—to write about our clients' products and services. We provide these industry influencers with new, differentiated content to target niche audiences. These online influencers then write about the topic and spread the message to their readers.

Social Marketing Best Practices

We employ experienced professionals who abide by our code of best practices.
360i differentiates itself by assigning a team of experienced professionals who treat the social media realm with the seriousness and professionalism deserved by such influential outlets. We recognize that each and every site we approach requires principled and customized communication, and we abide by our self-created social media best practices to ensure the most transparent communications. This ultimately results in rich editorial coverage that drives buzz and advocacy. While the rewards of a successful viral marketing campaign can far surpass the most carefully orchestrated media buy, a poorly executed campaign could result in negative PR that lives on the Internet indefinitely. As such, our team is comprised of a combination of industry veterans, former journalists, PR professionals and viral marketing experts.