About the Summit
The 360i Digital Marketing Summit is held exclusively for 360i clients each year. This year promises to be the best yet and will highlight the latest innovations in digital marketing and feature case studies presented by senior marketers from today's leading brands.
- KEY PRESENTATIONS BY:
- Geoffrey Canada, Founder & CEO, Harlem Children's Zone
- Wendy Clark, SVP, Integrated Marketing and Communications Capabilities, The Coca-Cola Company
- REASONS TO ATTEND:
- Network and learn from 250 senior marketers in a one-day conference packed full of education
- Learn about the latest innovations in digital from the largest platforms and publishers
- Gain insights and ideas that will inspire you for the year ahead
Guest Speakers
Geoffrey Canada, Founder & CEO, Harlem Children's Zone- In his 20-plus years with Harlem Children's Zone, Inc., Geoffrey Canada has become nationally recognized for his pioneering work helping children and families in Harlem and as a passionate advocate for education reform. Under his vision, the organization continues to provide solutions for stamping out generational poverty and building programs that have markedly changed the lives of thousands of people. Geoffrey is one of TIME's Most 100 Influential People for 2011.
Wendy Clark, SVP, Integrated Marketing and Communications Capabilities, The Coca-Cola Company- Wendy Clark joined The Coca-Cola Company in September 2008 as senior vice president, integrated marketing communications and capabilities. In her role, Clark oversees global design, content excellence, media connections, sponsorships, interactive marketing and marketing of the Company's Live Positively sustainability platform.
- Ruby Anik
- SVP of Brand Marketing, jcpenney
- Roger Barnette
- President, IgnitionOne
- Jared Belsky
- Managing Director, 360i
- David Berkowitz
- VP of Emerging Media
- Tim Castelli
- SVP of Sales - Eastern Region, AOL
- David Bryant
- Creative Strategist, Google
- Mark Ellis
- Vice President, North American Field Sales, Yahoo!
- Robert Finnegan
- SVP of Marketing Strategy & Decision Sciences, CapitalOne
- Kristin Ganong
- VP of Digital Strategy & Engagement, Diageo
- Sarah Hofstetter
- SVP of Emerging Media & Brand Strategy, 360i
- Zach Johnson
- Director of Advertising Sales, Amazon
- Michael Learmonth
- Digital Editor, Advertising Age
- David Olivera
- SVP of National Sales, Demand Media
- John Ragals
- COO, 360i
- Jesse Redniss
- VP of Digital, USA Network
- Jessica Robinson
- Associate Director, Consumer Engagement, Kraft Foods
- Rick Song
- General Manager – Eastern Region, Microsoft
- Irma Shrivastava
- VP of Marketing, Odwalla
- Kay Slaven
- Senior Digital Marketing Manager, Kraft Foods
- Ellen Stone
- SVP of Brand Marketing, BRAVO Media
- John Trimble
- Chief Revenue Officer, Pandora
- Bryan Wiener
- CEO, 360i
Agenda
- 8:30
- Breakfast - Sponsored by Yahoo!
- 9:00-9:15
- Opening RemarksBryan Wiener, CEO, 360i
- 9:15-10:00
- Morning KeynoteWendy Clark, SVP, Integrated Marketing and Communications Capabilities, The Coca-Cola Company
- 10:00-11:00
- Bringing Digital into Overall Brand PlanningModerated by
Sarah Hofstetter, SVP of Emerging Media & Brand Strategy, 360i
Ruby Anik, SVP of Brand Marketing, jcpenney
Kristin Ganong, VP of Digital Strategy & Engagement, Diageo
Jessica Robinson, Associate Director, Consumer Engagement, Kraft Foods
Ellen Stone, SVP of Brand Marketing, BRAVO Media - 11:00-11:15
- Break
- 11:15-12:00
- Pitch the MarketerZach Johnson, Director of Advertising Sales, Amazon with Irma Shrivastava, VP of Marketing, Odwalla
David Olivera, SVP of National Sales, Demand Media with Kay Slaven, Senior Digital Marketing Manager, Kraft Foods
John Trimble, Chief Revenue Officer, Pandora with Jesse Redniss, VP of Digital USA Network - 12:00-1:00
- Lunch KeynoteGeoffrey Canada, Founder & CEO, Harlem Children's Zone
- 1:00-1:15
- Break
- 1:15-1:30
- Spotlight: Social Commerce
- 1:30-2:15
- Measuring Cross-Channel Media Impact Moderated by
Jared Belsky, Managing Director, 360i
Robert Finnegan, SVP of Marketing Strategy & Decision Sciences, CapitalOne
Roger Barnette, President, IgnitionOne - 2:15-2:30
- Refreshment Break - Sponsored by AOL
- 2:30-3:30
- Exploring the Online Landscape - 2012 and BeyondMichael Learmonth, Digital Editor, Advertising Age
Tim Castelli, SVP of Sales - Eastern Region, AOL
Mark Ellis, Vice President, North American Field Sales, Yahoo!
David Bryant, Creative Strategist, Google
Rick Song, General Manager – Eastern Region, Microsoft - 3:30-4:45
- Roundtable BreakoutsConsumer Insights; Content Strategy; Cross-Channel Measurement; Digital Coupons; Global Community Management; Hispanic Marketing; Mobile & Location-based Marketing; Social Commerce; Search Engine Optimization; Video Creation & Distribution
- 4:45-5:00
- Break
- 5:00-5:30
- A Look AheadDavid Berkowitz, VP of Emerging Media & Innovation
- 5:30
- Closing RemarksJohn Ragals, COO, 360i
- 6:00 - 9:00
- Party Aboard the Atlantica - Sponsored by MicrosoftFood, drinks, and a luxurious evening sail around the tip of Manhattan! The Atlantica will depart from directly outside of the event space.
