Marketing Summit 2012

AGENDA

• 8:15
  Registration Opens—Registration sponsored by Microsoft
• 8:30
  Breakfast—Sponsored by Yahoo!
• 9:00 - 9:20
  Opening Remarks

  

  Bryan Wiener, Chairman & CEO, 360i

• 9:20 - 10:20
  Keynote: Driving Change Amid Chaos

  

  Retired Lt. Gen. John Vines

  

  Jim Lyski, CMO, ScottsMiracle-Gro

  

  David Silverman, CEO, The McChrystal Group

• 10:20 - 10:40
  Opportunities & Challenges in Managing a Multi-Brand Portfolio

  Patrick Farrell, Chief Marketing & Communications Officer, Enterprise Holdings
• 10:40 - 11:00
  Break
• 11:00 - 11:20
  The Startup Outlook

  

  Moderated by David Berkowitz, VP of Emerging Media at 360i

  

  Joe Gillespie, CEO & President, Zoove

  

  Bret Kovacs, Head of Marketing, Quirky

  

  Are Traasdahl, CEO, Tapad

• 11:20 - 12:00
  Transforming Customer Relationships through Brand Storytelling

  

  Moderated by Sarah Hofstetter, President, 360i

  

  Tracey Benitz, Senior Brand Manager, Dentyne Gum

  

  Erica Rendall, Sr. Brand Manager, Oscar Mayer

  

  Erica Zubriski, VP of Brand Play Marketing, Fisher-Price

• 12:00 - 1:00
  Lunch—Sponsored by Google
• 1:00 - 1:40
  Keynote: How Digital Has Transformed Marketing

  

  Stuart Elliott, Advertising Columnist, The New York Times

  

  Abbey Klaassen, Editor, Advertising Age

• 1:40 - 2:00
  Creating Content to Fuel Ongoing Conversations

  Scott Gulbransen, Director of Social Business Strategy, H&R Block
• 2:00 - 2:20
  Refreshment Break—Sponsored by AOL
• 2:20 - 3:20
  Workshops Track I: 2:20-2:50

  Maximizing Reach & Engagement on Facebook
  Idea Safari: The Hunt for the Next Big Idea
  Consumer Insights – Sponsored by GutCheck

  Track II: 2:50-3:20

  Mobile Marketing – Sponsored by Greystripe
  Experiential Marketing – Sponsored by Pandora
  Making Media Mix Modeling Work for Digital
• 3:20 - 3:30
  Break
• 3:30 - 4:20
  Emerging Opportunities across the Online Landscape

  

  Moderated by Jared Belsky, Executive Vice President, 360i

  Patrick Albano, Vice President of Social, Mobile and Innovation Sales, Yahoo!

  

  Kumar Doshi, Global Creative Services, Microsoft Advertising

  

  Brian McDevitt, Head of Media Solutions, Brand, Google

  

  David Shing, Digital Prophet, AOL

• 4:20 - 4:40
  Data Visualization: Transforming Data into Stories

  

  Nick Bilton, Columnist & Lead Writer, The New York Times

• 4:40 - 5:15
  Closing Keynote: Fireside Chat with Bob Pittman

  

  Bob Pittman, CEO, Clear Channel

• 5:15 - 5:30
  Closing Remarks

  

  Bryan Wiener, Chairman & CEO, 360i

• 5:30 - 8:00
  Cocktails & Dinner

  Cocktails & Dinner featuring a Special Performance from Neon Trees – Provided by Clear Channel Entertainment