Agenda

9:00 - 9:15

Opening Remarks - What is Search Informed Marketing

Bryan Wiener, President, 360i

9:30-10:30

Using Search to Inform Your Digital and Offline Campaigns

The insights, results, and strategies from search marketing can be applied to all marketing campaigns. Following opening remarks from 360i President Bryan Wiener, hear from marketers and agencies on how they put Search Informed Marketing into practice.

Panelists:
Aimee Reker, Senior VP, Global Director of Search, McCann Worldgroup
Michelle Borja, Director of Marketing, Scripps Emerging Networks

Paula Chiarucci, Media & Entertainment Manager, Google

John Ragals, Senior Vice President and Managing Director, 360i (moderator)

10:45-11:45

Multichannel E-Commerce Roundtable

With their experience in a range of channels (in-store, catalog, online, and others) and their ability to measure online conversions, retailers are often among the search marketing pioneers. See what strategies worked for them and how they measure success.

Panelists:
Alison Zemny-Stiefel, VP of Marketing, Saks Fifth Avenue
Paula Drum, Vice President, Digital Marketing, H&R Block
Leslie Darling, VP, Marketing Solutions, comScore

Dave Williams, Chief Strategist and Co-Founder, 360i (moderator)

12:00-1:00

Lunch and Keynote: What's Hot and What's Not in Digital Media

Get the latest provocative insight into what you should really be paying attention to with digital media. and what's a waste of your time.

Jordan Rohan, Managing Director & Internet Analyst, RBC Capital Markets
1:15-2:15

Engine Roundtable

No matter how many new channels arise, the search engines are the most pervasive way consumers find you and your products and services. They're also striving to continually meet the rising demands of advertisers and consumers. Get a look first-hand into new ad platforms, targeting opportunities, vertical search services, and the increasingly complex and competitive search engine landscape.

Chris Theodorous, Director, Google
Ron Belanger, Senior Director, Channel Strategy and Development Yahoo! Search Marketing
Stacey Harris, Agency Marketing Manager, MSN

Roger Barnette, President, SearchIgnite (moderator)

2:30-3:30

2007 SEO and Paid Search Strategies

The search engines continue to release new advertising opportunities at a dizzying pace, and new technologies are constantly emerging that can offer benefits or challenges to search engine optimization. How can marketers stay on top of all the new developments, and how can their paid and natural strategies work together? This panel of marketers and 360i's paid search and search optimization experts will share their first-hand experiences.

Laura Mete Frizzell, VP Media Services, 360i
Julia Gause, Online Marketing Manager, Scripps Networks
Stacey Harris, Agency Marketing Manager, MSN
Barry Dice, AVP Internet Sales, The General

Bryan Wiener, President, 360i (moderator)

3:45-4:45

What's Next: Emerging Media

With blogs, RSS advertising, mobile marketing, podcasting, social networking, consumer-generated media, and countless new channels arising seemingly by the day, what are the real marketing opportunities? What will help you reach your targeted customers today? Get all the answers in this whirlwind tour of emerging media so that you know where your customers are, what they're doing, what they want, and how they want to relate to you.

Bill Flitter, Pheedo
Max Kalehoff, Vice President, Nielsen BuzzMetrics

David Berkowitz, Director of Strategic Planning, 360i (moderator)

4:45-5:00