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360i has developed the most progressive, robust and flexible technologies that provide deep competitive analysis, paid searchWhat is Paid Search?
Paid Search is the most immediate opportunity to see results in search engine performance, and is a major part of a... (click for more) optimization and real-time site traffic analytics. This combination of best-in-class tools, coupled with proprietary processes and level of insight, is extremely powerful, delivering unparalleled results. 360i's media team focuses on overall campaign strategies and objectives, creating and implementing the most effective messaging and efforts across the online marketing mix, while the technology ensures the best return on marketing investment. Read more about our technology and how we apply it to best serve our customers.

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	Tuning into Emerging Media Published: March 6, 2007 How Broadcast and Cable TV Networks Use BlogsWhat is a blog? A weblog, or blog, is a type of website featuring regularly updated entries that often include commentary, news, or... (click for more), the Mobile Web, MashupsWhat is a mashup? A mashup is a combination of two or more applications or types of content to create something new. Mashups in their... (click for more) and Other Media
	Giving Clicks Credit Where They're Due, Part Two: The Value of Assists for Natural and Paid SearchWhat is Paid Search? Paid Search is the most immediate opportunity to see results in search engine performance, and is a major part of a... (click for more) Conversions Published: August 2, 2006 This report from 360i and SearchIgnite continues the analysis of user click behavior by examining the value of assists, clicks outside the direct conversion path that nonetheless contribute to the conversion.
	Giving Clicks Credit Where They're Due: What You Need to Know When Allocating Your Search Budget Published: May 17, 2006 This report from 360i and SearchIgnite examines how users interact with both natural and paid searchWhat is Paid Search? Paid Search is the most immediate opportunity to see results in search engine performance, and is a major part of a... (click for more) listings by studying the complete click path to conversions across both paid and natural searches.

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"New information like the findings from this study provide tremendous value to our industry, as we seek to fully understand how consumers use search throughout the shopping process," said Diane Rinaldo, Senior Director of Retail at Yahoo! Search Marketing. "We hope this increased understanding of consumer search behavior will help marketers as they begin to move beyond viewing search purely for click-to-online purchase."

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