Crafting a whimsical website
Odwalla tapped to 360i to elevate its brand essence in digital spaces in a way that would make it more identifiable with consumers. Our strategy was to showcase what’s truly at the heart of the brand – a quirky, whimsical personality with a passion for fun and goodness – across Odwalla’s digital properties.
To showcase “Goodness” as it exists both inside and outside the Odwalla bottle, we created a brand new Odwalla.com, which features a playful and inviting interface that exemplifies the fun and whimsy feeling at the heart of the brand. The website combines the very best in art and science, with hand-constructed paper-craft elements budding with interactivity thanks to advanced HTML5 animation.
The new Odwalla.com recently picked up Best in Industry honors in the 2012 WebAward competition.
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