Summer 2020 Campaign
Helping 7-Eleven prepare for a summer unlike any other
In early 2020 we were working hand-in-hand with 7-Eleven to refresh their brand positioning across national markets, overhaul media allocations, and gear up for the busy summer season. When the pandemic hit, the integrated team pivoted to produce a brand new multi-touchpoint campaign, handling everything from media planning and buying to creative and production for TV, OOH, radio, and digital/social media. This meant developing a campaign that prioritized appetite appeal, with messaging customized for delivery or in-store, and producing it with only two people on-set – a food stylist and a robot technician.