DSW: Runway Redone
DSW: Runway Redone brings inclusivity to NYFW
We partnered with DSW to create an authentic moment that fans could be a part of during New York Fashion Week, representing the broad array of women that make up DSW’s customer base. DSW hosted the first-ever inclusive Runway Redone Fashion Show, featuring everyday women, and hosted by Sports Illustrated model and activist Hunter McGrady.
We held a casting call and selected DSW fans from thousands of entries, based on charisma, personality, and personal stories – NOT appearance. These women were joined by DSW store associates and a variety of influencers, all walking the show as part of a lineup that represented a diverse range of ages, ethnicities, cultures, gender identities, abilities and more. The show was promoted across all varieties of media and streamed live across DSW’s digital properties, allowing fans across the country to be a part of the big day.