Roto-Rooter: Eliminating Media Waste

Using real-time data to maximize media dollars

When you need a plumber, you need one now. We activated our Contextual Actions Platform (CAP) software to connect Roto Rooter’s real-time plumber availability, geo-targeting and paid search bids to optimize the brand’s media spend and focus on locations where they had plumber capacity. By optimizing bid levels and budget allocation, and serving up customized ad and website copy, we make sure we never waste a dollar in a location where a plumber is not available.