OREO

Doomsday Vault

Who will save the OREOS?

Alerted by a concerned fan on Twitter, OREO is on a mission to save the OREO cookie from the impact of Asteroid 2018VP1 on November 2 by building the OREO Global Vault in the permafrost region-Svalbard, Norway.

This cross-agency, integrated campaign jumps on a worldy event by playfully creating social buzz and taking swift and measured action to protect OREO cookies at any length, all while inviting fans and other brands to get on the fun.