OREO x Pokémon

Gotta catch em all

Pokémon fans love exploring and collecting the wide variety of Pokémon types just as much as OREO fans love finding and trying everything new from OREO. To promote the new OREO x Pokémon limited edition cookie, we surrounded the launch with elements of discovery. From an animated reveal video and pop-up art installation crafted entirely out of OREOS, to a rarification scheme that made some cookies harder to find than others, we enticed both fandoms to find ‘em all. And fans were here for it. The OREO x Pokemon collab has been OREO’s fastest-selling and top-grossing limited edition launch to date.