Truly Hard Seltzer

Truly Originals

Truly is all about self-expression and originality 

To help Truly stand out from the competition as the go-to spiked seltzer for the creative class, we worked with world-renowned illustrators to bring Truly’s unique flavors to life. Truly Originals is an ongoing series of flavor-inspired collaborations that come to life wherever culture does. We’ve partnered with four artists to bring each new Lemonade flavor to life through custom artwork, animated videos, and influencer boxes featuring the art and product.