Truly: Gold Exchange

The Internet is full of gold

To help Truly launch their new Iced Tea Hard Seltzer, we created the Truly Gold Exchange, a digital pawnshop hosted by drag legend Monét X Change. Fans submitted their “internet gold” and Monet X Change appraised it live on Twitter, telling fans how much their content was worth in Truly Gold. Overall, the activation generated 716,000 live views, 122 million impressions, 6x the daily brand mentions, and a ton of great fan content.