Tums: Autoburn

America’s Spiciest Road Trip

This summer TUMS set out to create America’s spiciest road trip. We chose seven of the most TUMS-worthy dishes in America, mapped them out, and hit the road with Sean Evans, host of the popular show ‘Hot Ones’. Fans could follow along on TUMS social as we visited each restaurant, and the bravest fans could win a chance to join us for a live event to test their spice limits. We worked with illustrator Alex Trochut to bring each stop on our road trip to life through intricate illustrations, inspiring even more people to take their food adventures to the next level – and pop some TUMS as needed.