Rewired for
disruption
Allow us to reintroduce ourselves
360i is an AI-native, social-first solution built for brands that want to grow in the most modern way possible. Specialist speed and expertise with the scale and capability of the dentsu network — designed to earn trust with people and with the machines that shape what they discover and believe. Living at the intersection of creative and media to help brands move faster, stay relevant, and drive business outcomes.
Idea-led solutions
Customized solutions span creative and media including social playbooks, ongoing social strategy, content, & community engagement, creator strategy and activation, social-first campaigns, ambassador programs, and more.
We find the most modern pathway to growth for clients across the end-to-end ecosystem of social, influencer, creative and community with solutions that:
Deliver brand relevance and action
Create consumer advocacy
Secure earned attention and SOV
Strengthens visibility & discoverability
How 360i Works and Why It’s Different
360i was rewired to fill a gap. Not a new agency. Not a rebrand. A sharper, more intentional solution — AI-native, social-first, agile by design — built on a legacy with a track record of cracking the code before anyone else does.
agile by design
We cast lean teams, fewer layers, agile workflows. From insight to activation, faster.
The new social OS
We believe social is the operating system connecting culture, creators, communities, and commerce. Not a channel. Not a tactic. A way of being.
AI-native execution
We embed AI across planning, content, optimization, and measurement. Not an add-on. Foundational.
Idea-led
We create ideas that solve business problems and drive growth, we don’t lead with channels or tactics.
Leadership
Christine Cotter
Managing Director, 360i and Head of Social Innovation, dentsu
Christine Cotter
Christine is an award-winning marketing leader and social innovator with nearly two decades of experience helping brands build relevance, community, and growth through social and culture. Her expertise spans the full modern marketing ecosystem: paid, owned, earned, influencer, partnerships, and emerging technology with a proven ability to bring those disciplines together into programs that drive both cultural impact and business outcomes. Her work spans leading global brands including CeraVe, Dove, Mastercard, Google, Coca-Cola, and Miller Lite, with work recognized at the highest level of the industry, including Cannes Lions Grand Prix in Social & Influencer. She prefers her dirty martinis extra dirty, extra cold, with blue cheese olives (if you have them) and thinks her rescue dog, Coco, is the best thing to ever walk the planet.
Powered by Dentsu
360i operates within dentsu as a specialized social-first solution combining AI-native workflows, agile delivery, and integrated creative and media capabilities.
Delivering a solution that has: